Speak Now or Forever Hold Your Peace

When I was thinking of the title for this week’s post, I realized I really needed to look it up and confirm that the word is “peace” and not “piece.” Just in case.

I’d forgotten that that expression is commonly used in weddings…ironic, since my lovely wife and I celebrate our wedding anniversary today. (Don’t worry, faithful reader: I’m not in the dog house yet, as my wife rarely has time to read my blog).

The reason I thought of speaking is simple – I had a speaking engagement just over a week ago, and, like most writers with the business model of Author/Speaker/Coach, I’m looking to do it again.

Not sure if I actually opened with a joke, but I did make mention early on in my talk of the fear of public speaking. The common statistic is that the #1 fear on people’s lists of worst fears is public speaking, followed by death at #2. Of course, it could actually be deathcaused by having to speak! That was the joke I made.

Except it’s not really a joke. Because most people find the prospect of speaking in front of a group so terrifying – even if they are well-prepared with notes and have spent time rehearsing – I thought it best to spend a little time on it.

Personally, I love being in front of a group, especially when there’s a podium like the one below. If I have a microphone, that’s fine, but if not…no problem. I can be loud.

So, why do I like this kind of event? Is it my natural writers’ inclination for attention? My love of the sound of my own voice?

No. Actually, I’m just as much an introvert as the next author. The reason I love it, the real reason, is because I know I can do it and feel that I’ve been reasonably successful. And that means preparation.

Sure, I had a year of Oral Interpretation in college, and have done some theatre. But the reason I can do this kind of thing well is the same reason I can write well, and it’s the punchline to the old joke, “How do you get to Carnegie Hall?” Practice, practice, practice.

You see, I’ve been in front of many, many groups, speaking anywhere from 20 minutes up to a couple of hours. Among other things, I’ve taught college English, and run meetup groups. That means I can speak with notes, but I can also speak extemporaneously.

When you start to build your author platform, you need to spend time on social media, and on doing all sorts of online marketing activities. But not all your time. You want to make sure that if you’re going to be on TV, or on the radio (as I was in February and will be again in June), you aren’t petrified. You need coaching and you need some practice.

If I can help with that process, I’ll be happy to do so; if you’re an author, and need that marketing training, send me an email at info@msahno.com or give me a call at (813) 528-2622. I’m ready to help.

biscuit

“What Do You Want for Nothing—A Rubber Biscuit?”

Readers who are old enough to remember the Blues Brothers’ cover version of The Chips’ Rubber Biscuit will no doubt understand the reference in today’s headline. For everyone else: just shorten it to “What do you want for nothing?” I guess that’s my way of saying,...
next book

Talking About My Next Book: More On Whizzers

Talking or writing about your new book is always unnerving for an author. Well, for this author, anyway. I can't really speak for anyone else.Back in November, fellow author Jay Lemming conducted an author interview with me for about 45 minutes. We spoke about a...
ISBN

More Fun With the ISBN Number

I've grown so accustomed to cranking out my blog posts on Monday afternoons, I almost forgot to schedule one for today. Thanks to the magic of WordPress, I can write this in the morning and schedule it for the afternoon. By the time you're reading this, I'll be out on...
followers

From The Archives: Frances Caballo on Why You Should Never Buy Twitter Followers or Facebook Likes

I don't often feature guest posts on my blog, but today's post from the archives was an exception. Back in 2018, social media guru Frances Caballo graciously accepted my invitation to write a guest post. Here's a link to the the original post, but you can read her...
robot

When Will the Robot Overlords Replace Us?

I’ve been writing about machine learning and artificial intelligence quite a bit lately for work. Evidently, you can now use AI to organize all your files, create marketing and advertising, and perform repetitive accounting tasks. Oh, by the way: you can also use it...

But I’m Too Busy to Blog!

If you're like me, you're a committed writer: maybe you keep to a rigorous writing schedule, or maybe you have actually written a full-length book or books. Chances are good that if you're reading this, you're also a blogger. Maybe you even have a blog like this one....
book

Who Gives A Damn About Your Book?

Back in April, I wrote a blog post called What I’ve Learned in Six Years of Growing An Indie Author Business. Since I have those six years of experience, I figured I’d list six things I’d learned—not necessarily one per year, but one for each year. The response was...
reaper

COVID-19: The Reaper that Keeps on Reaping

Last week I wrote about the trials and tribulations of my immediate family. I’d love to brag about how much better things are this week, but…eh…not so much. While we were contending with my mother going from a hospital to a skilled nursing facility, we had some more...
manuscript

Top Five Things to Check Before You Turn Your Manuscript Over

This week's blog post is for my writer friends. Everyone has a checklist of things they know they need to consider before publishing. When it comes time to turn that manuscript into a book, it's all too easy to get caught up in marketing considerations or thoughts of...
happy new year

Happy New Year From Mike Sahno – Author. Speaker. Publisher.

Today was the last day of 2018, and it's also my last blog post of the year. I almost missed it. One of the only reasons I've had success as an author, speaker and publisher is because I've been both relentless and consistent. I used to think my natural, God-given...

What If I Don’t Want to Sell?

Yesterday I had the pleasure of giving a talk called Marketing Your Novel that was hosted by the Orlando Public Library. A good twenty people or so were kind enough to show up on a blazing Florida Sunday afternoon to hear me speak.

The talk went well: I gave the group an overview of my experience both before publishing my novels and after, and tried to deliver as much value as I could in an hour. I talked quite a bit about building an author platform prior to publication, about social media options, and even included a little about my own company, Sahno Publishing. After all, what good is a talk on marketing if you don’t market yourself a bit?

Afterwards, a few people came up to talk to me, as I had books available for sale and was open for questions. I was a little surprised by what complete strangers admitted to me.

The questions that came up included the following:

• How can I view myself as a writer if I haven’t published yet? I feel like a fraud.
• How do I start a business Facebook page if I don’t have a personal Facebook page?
• What if I don’t want to sell? How can I find someone to do it for me?

The first question wasn’t that surprising; it’s so normal, it’s practically a cliché. What authordoesn’t feel like a fraud before they actually have a book they can hold in their hands? I totally empathize with the feeling, and had a good conversation with that writer. I hope it helped.

The question about Facebook is a curious one. I’ve had a personal Facebook page so long, I simply created a new one for my business while logged into the personal account. I could only advise the writer to check the internet for instructions, or try creating a business page on Facebook from square one. Anyone out there have ideas on this, feel free to add to the comments section.

The last question is the one I most want to address here: what if I just don’t want to sell my book?

This one kind of freaked me out. I mean, I had just gotten through telling a room full of people, “You’ve got to be the number one salesperson for your book,” and now a self-published author was asking for a different solution. I don’t know if she just didn’t want to put in the work, or was afraid to fail…maybe a little of both. Whatever the case, she didn’t want to sell.

I guess one solution is to pay someone else, but that wasn’t the answer she wanted. Another idea would be to give away the book, but she didn’t want to do that, either. If you’re with a major publisher, they’ll do a bit of the work for you, but self-published? No way.

I told her she might find a college student who would do it for free for a short time, just to get some job experience in sales. Other than that, I was at a loss.

Can you outsource one of your most important jobs as a self-published author? I wouldn’t, but what do you think? Leave a comment here, or email me at info@msahno.com.

For more on Sahno Publishing, go to msahno.com.

speaking

On the Road: The Speaker’s Life

A few months ago, I wrote a post about annoying current expressions like having said that and at the end of the day. That post came up in conversation this past weekend on a long, long trek to Miami and back. You see, when you spend nine or ten hours in a car with...
newsletter

Got Those Old Indie Author Newsletter Blues

It’s Monday again, and that means it’s time for my weekly blog post. Today I’m going to talk a bit about newsletters—more specifically, the kind of newsletter an indie author like myself sends to his readers. For those of you who aren’t familiar with the concept, an...
sleep

New “Writer Problems” Series, Topic #8: Forgetting Your Best Ideas

We've all been there: lying in bed, on the edge of sleep, when a brilliant idea floats in from the ether. Maybe it's a fully-formed snippet of dialogue, or maybe something technical, like a major plot point. And before you drift off to sleep, you have to get up to...

Short Story Contest

As we head into September, I'm struck by how quickly this year has flown by. I have a radio interview in two days and a book fair next month, and I'm sure there will be much more happening as I go full bore with marketing campaigns for Miles of Files, Jana, and...
staycation

The Big July 4th Staycation

“A writer never has a vacation. For a writer, life consists of either writing or thinking about writing.” —Eugene Ionesco   I'll admit it: last week’s blog post was pretty much non-existent. All I posted was a flag picture and a headline, “Happy birthday,...
healthcare

Our Broken Healthcare System Vs. The Decent, Affordable Healthcare of a Developing Nation

​Is your country’s health care system an egregious scam that bilks patients out of their money? Mine is. I didn’t have a blog post topic planned for today, but a bill that showed up in my mailbox changed that in a hurry. I’ve been talking about this anecdotally to...
rails

Going Off The Rails (But Not On A Crazy Train)

Last April, I wrote a blog post called Back on Track With a Work-In-Progress. Part of that post was to talk about the difference between a “plotter” and a “pantser” (and to describe myself as a hybrid of the two, a “plantser”). Another, less obvious motive, was to...
reignite creativity

From Blank to Breakthrough: Real Ways to Reignite Creativity

Every once in a while, I get an offer from a fellow writer who would like me to share a guest post. Today turns out to be a great day for that, so without further introduction, here’s Davis Jameson on how to reignite creativity.   Creativity fades quietly. Not...
post

Why Subscribe To A Blog?

If you’ve been following me for awhile, you probably know I post something new on my blog most Mondays. Or maybe you don’t know that at all. I’ll admit, I’m not exactly the greatest promoter of my own blog. When it comes to social media platforms like Twitter, I'm...
new author

Top 3 Suggestions for New Authors

Today is one of those days where I can't possibly get everything done that I was planning to get done. With a doctor's appointment coming up in an hour, I'm even more pressed for time to deliver my regular Monday blog post. So here's a little spin on what's typically...

A Little Pay Upfront…or A Lot More Pay Year After Year

So many writers think they should never pay for publishing. I don’t blame them for thinking that way, but here’s how it really plays out.

Authors are natural idealists, so of course we typically figure we can get a deal with a big publishing company, leading to smooth sailing and great success. But landing a deal with a publishing giant is easier said than done.

More often than not, a writer will never hear back from a publishing company. If you are fortunate enough to get a response, don’t be surprised to receive one that says “we cannot accept your manuscript at this time.” In other words, they don’t think they can make enough money off you.

The Big Five publishers – Penguin Random House, Hachette, McMillan, Simon & Schuster and HarperCollins – operate out of a financial formula. That means a book by someone famous, a tell-all by someone once in the limelight, or a biography of a celebrity are sure to sell. There’s a guaranteed audience for those types of books. The great literary work of art you wrote…eh, who reads classics anymore?

Can you tweak your work to make it more marketable? Sure, but the big companies don’t give you any sufficient review or feedback either. How will you even know what to change?

Feel like you’re ready to give up? It happens. A lot. In the words of the late, great John Gardner, “Down goes another novelist.”

Getting from a manuscript to the final product has a lot of steps in between. Agent, editor, illustrator, publisher. Even if you do get that sought-after acceptance letter, the process can still be a nightmare.

Have an idea for the cover? You probably won’t get any say on how the book you labored over for years will look as a finished product. Don’t like the editor’s changes? Tough. Better make them all, or you’ll find yourself in breach of contract.

And as for the money…well, how do you think the Big 5 publishers have created such huge fortunes? Let’s just say your payout may not be quite what you expected. Your agent helped you get the deal, right? There goes 15% right off the top. And the publishing company themselves will gladly take more than their fair share of the pie.

So what do you get?

At $10/book, a large publisher would keep over 75% of each sale, paying the author as little as 8% for the first 150,000 books. Were you one of the fortunate few to get an advance? Well, before you even see that 8%, you have to pay back that advance. Let’s say it was $5,000. That means 6,250 book sales before you even start getting that big 80 cents per book royalty.

But not all experiences with publishing companies have to be this way. At Sahno Publishing, we think literary excellence is more important than a financial formula. Go to msahno.com for more information.

So I’ve been looking at some topics for blogs, and I find all kinds of great ideas.  One of the more amusing ones is posting about personal stuff or pet peeves, so your readers get to know you better. This idea can work, but it can also be a disaster. I’ve seen writers post all manner of personal stuff that, quite frankly, I don’t want to know. Worse, there’s no compelling reason to care. Does Glenda’s reader really need to know that she collects her own toenail clippings? Do my readers care that I don’t remember what I had for breakfast two weeks ago, but still remember the lyrics to every Frank Zappa song I learned when I was in high school?

I’m going to guess no. But pet peeves, well, that could be interesting…especially if they’re somehow relevant for writers, or just writing in general for civilians.

And then it hit me: with the continual (d)evolution of our language, there are some highly annoying phrases out there right now that make my skin crawl…that make me feel like that guy above. I’m sure I’m not the only one who majored in English who feels this way. Looking at articles online that address this topic-Most Annoying Words and Phrases of 2016, etc. – I find that even the perennial offenders like “whatever” or “like” don’t bother me as much as some of the others.

So here we go with my current, latest, on-the-fly Top Ten Words or Phrases That Will Make You Cringe.

  1. Adulting – I thought it was bad when the word parenting became not only accepted, but common. Never did figure out what was wrong with just saying raising children (maybe it was George Carlin: “Don’t plant ’em too deep!”), but okay…whatever! And now we have devolved to adulting? What’s next? Childing? This one is so weird that my phone autocorrected it to faulting when I typed it. Makes sense to me.
  2. Having said that/That being said – This is the new “um.” A totally unnecessary placeholder phrase. What surprises me is how many professional speakers, who are excellent at what they do, stick this into a talk…multiple times! I just came from an event with people who are way better speakers than me, and yet, I caught a few of them doing this…a lot.
  3. Epic – Okay, you know this one is bad. Worse than awesome. Let’s face it, awesome has, to some degree, become synonymous with cool. But if you say everything is epic, well, guess what? Nothing will be epic.
  4. At the end of the day – Having said that, I’m now going to be businesslike and make sure you know that, when it comes right down to it, at the end of the day…ah, just forget it.
  5. “No words” – I believe this gets written more than said, mainly on social media. It expresses horror, shock, sadness, etc., I guess. Problem is, you just wrote two words to tell us you have no words. See the problem?
  6. Cray cray – Okay, I’ll admit, I don’t think I’ve ever heard this from a person I actually know. This is more an obnoxious TV personality thing. But it’s beyond annoying. This is getting into punishable offense material. Just say crazy, okay? Better yet, don’t. Maybe that person has a genuine mental health issue.
  7. Porn – What? Porn, you say? Well, I’m talking about people calling everything that’s not porn, porn. Food porn. Nature porn. I don’t know that it necessarily devalues or legitimates actual porn, but it’s stupid, and kind of weird. Besides, do you really want to have to explain to your three-year-old when they ask, “Mommy, what’s word porn?”
  8. Vajayjay – Urban Dictionary has a great definition for this: The most annoying word known to woman. Now, I don’t know who started the trend – and again, I’ve never heard a person I know use it – but it’s childish. I get that some people think the word vagina sounds, well, overwhelmingly medicinal, but come on. There has to be a better solution.

Okay, there’s my list. I know, I only went as far as eight, but honestly…don’t you feel bad enough just from those?

You’re welcome.

boost mood

Simple Steps to Boost Your Mood on Tough Mental Health Days

Every once in a while, I get an offer from a fellow writer who would like me to share a guest post. Today turns out to be a great day for that, so without further introduction, here’s Davis Jameson on how to boost your mood on tough mental health days:   Busy...
litfic

Leaving the Litfic Category Behind?

Today’s blog is NOT an advertisement for products or services I offer. However, I do want to extend an invitation to join my email newsletter list to get content that’s (mostly) not available elsewhere.One thing about the author life that never fails to entertain is...
proofreading

The Improtance Of Poorfreading

So right up front, I know I'm taking a gamble with today's headline. I only hope most readers of this blog will be able to translate Improtance into Importance, and Poorfreading into Proofreading. Goodness knows Spellcheck tried to change them on me. The reason for...
no more for the road

No More For The Road

I took my last drink 37 years ago. Hard to believe I’ve reached that many years of continuous sobriety. If you’d asked me the day before I stopped drinking whether I had an alcohol problem, I would have said No. Mainly because I didn’t think I did. What I had was an...

Indie Authors & Literary Fiction

Back in July, I posted an interview with fellow indie author Jay Lemming.  Jay has a terrific ongoing project simply called “Survey: Indie Writers of Literary Fiction.” In his survey, he asks fellow lit fiction authors about one of their novels, and in particular,...
deadline

I’d Never Missed a Deadline Before—Until I Missed My Own

I’ll be the first to acknowledge my willingness to write about the newsletter I send to my email list. In fact, I know I’ve done it more than once. Back in February, I offered readers of this blog a “sneak peek” at the quarterly newsletter—the joke being that it...
deferred

21st Century Etiquette (Or the Lack Thereof)

"There are so many unreliable people now that being reliable in and of itself is a valuable rare trait." - Louis Leung I have always thought that certain bare minimum requirements for etiquette are particularly important in business. For example: "do what you said you...
cancel

Anyone Else Thinking about Canceling Cancel Culture?

Ordinarily, I’m on the side of the poor, the beaten-down, the marginalized. In short, the outsiders. But this week, what’s on my mind is something a little on the opposition side, or what I’d like to think of as the middle. Most everyone who knows me would describe me...

Miles of Files: Where Did It Come From?

I wrote my third novel between about 2007 and 2015. I can’t say it took a full eight years to write – I got stuck in the final third for a couple years – but it was an ambitious project. I’d gone from a third person novel to a first person novel, and now I was going...
phooey

Hong Kong Phooey and The Casual Racism of the 70s

As kids, my brother and I used to love The Rocky & Bullwinkle Show, which ran from the late 50s to the early 70s. The cartoon featured Boris & Natasha, a.k.a., Boris Badenov and Natasha Fatale, as in “bad enough” and “femme fatale.” The former was a pun on the...

Self-Publishing: The Trouble with Going It Alone

Indie publishing is on the rise but tread carefully. Self-publishing is exactly how it sounds:everything depends on you and you alone.

Sure, you get to make all of the decisions, but that also means you have to make all of the decisions. Editing, proofreading, formatting, interior design, cover art, marketing. Self-publishing is a full-time job. And boy, is it tedious.

How do you find an editor? How do you know if they are a good editor? Do you need a proofreader? Are there any errors? Does the book itself look professional? Do you even get a hard copy or is it simply published electronically? Who is going to buy the book? How are you going to get the word out?

All these concerns and more will flood your mind if you choose to go it alone and indie publish.

Self-publishing is certainly not a goldmine, either. The money won’t just come rolling in with the click of a button and the completion of the finished product. Many people even price their books at 99 cents online just to try and get some sales. Isn’t your work worth more than a dollar?

And because anyone can self-publish, the quality of the finished product comes into question. Many people have published mediocre work, degrading the overall quality of today’s literature. Because of this flooding the market with lower quality books, indie publishing comes with the stigma that the work may not be of the highest standards.

Of course, some people have been successful…but not without a whole lot of work beyond the actual completion of the manuscript.

For first-time authors, self-publishing can be quite daunting. Sahno Publishing wants to help new authors through the scary publishing world. We take care of the tedious work so you don’t have to. Get in-depth training on marketing your novel from start-to-finish, or go beyond just a book and learn how to build a business. Visit msahno.com to find out more.

punches

Roll With The Punches, Baby!

Today is just one of those Mondays. I got a letter from the IRS that said they "believe there's a miscalculation" in my return. So that big $300 refund I was planning on receiving? Fuhgeddaboutit. But hey, at least I don't owe them anything, and they're not auditing...
next book

Talking About My Next Book: More On Whizzers

Talking or writing about your new book is always unnerving for an author. Well, for this author, anyway. I can't really speak for anyone else.Back in November, fellow author Jay Lemming conducted an author interview with me for about 45 minutes. We spoke about a...
fumes

Running On Fumes: Pandemic Fatigue

Let’s face: the past four years have been exhausting. But 2020 is a whole other level of exhausting. If you’re running on fumes right now—and I’ll be the first to admit that’s the case for me—who can blame you? Ordinarily, I have a schedule for these blog posts, and...
staycation

The Big July 4th Staycation

“A writer never has a vacation. For a writer, life consists of either writing or thinking about writing.” —Eugene Ionesco   I'll admit it: last week’s blog post was pretty much non-existent. All I posted was a flag picture and a headline, “Happy birthday,...
asia

Adventures In Southeast Asia

“A writer never has a vacation. For a writer, life consists of either writing or thinking about writing.” ― Eugene Ionesco I first began visiting Southeast Asia over twenty years ago, so it probably comes as a surprise to readers that I haven't written about my...
hiatus

Another Hiatus

This blog has been around a while: it's been over ten years since I first embarked on the journey of keeping a blog running in addition to all my other writing projects and responsibilities. I went on a "blog hiatus" a few years ago as the result of a combination of...

How Do You Write About Sex—Seriously, Irreverently, or Not At All?

“Writing about sex is like engaging in sex: it’s hard. Or, it should be.” —Sean Murphy   Today I want to talk about fictional scenes where characters either discuss sex or engage in sexual activity. I’ve been thinking about this quite a bit, because I’m working...
book-building

Book-Building 101

This week's post is called Book-Building 101 because I want to provide my fellow indie authors a little info on the mechanics of putting out a completed book. And I'm not talking about plot, structure, or basics like editing or proofreading. I'm talking about the...
Whizzers

New Year, New Projects

"A goal is a dream with a deadline." - Napoleon HillI had this quote in my head today without actually remembering who said it. So I was a little surprised when I looked it up and found it attributed to Napoleon Hill. After all, I'm more likely to remember Charles...