Speak Now or Forever Hold Your Peace

When I was thinking of the title for this week’s post, I realized I really needed to look it up and confirm that the word is “peace” and not “piece.” Just in case.

I’d forgotten that that expression is commonly used in weddings…ironic, since my lovely wife and I celebrate our wedding anniversary today. (Don’t worry, faithful reader: I’m not in the dog house yet, as my wife rarely has time to read my blog).

The reason I thought of speaking is simple – I had a speaking engagement just over a week ago, and, like most writers with the business model of Author/Speaker/Coach, I’m looking to do it again.

Not sure if I actually opened with a joke, but I did make mention early on in my talk of the fear of public speaking. The common statistic is that the #1 fear on people’s lists of worst fears is public speaking, followed by death at #2. Of course, it could actually be deathcaused by having to speak! That was the joke I made.

Except it’s not really a joke. Because most people find the prospect of speaking in front of a group so terrifying – even if they are well-prepared with notes and have spent time rehearsing – I thought it best to spend a little time on it.

Personally, I love being in front of a group, especially when there’s a podium like the one below. If I have a microphone, that’s fine, but if not…no problem. I can be loud.

So, why do I like this kind of event? Is it my natural writers’ inclination for attention? My love of the sound of my own voice?

No. Actually, I’m just as much an introvert as the next author. The reason I love it, the real reason, is because I know I can do it and feel that I’ve been reasonably successful. And that means preparation.

Sure, I had a year of Oral Interpretation in college, and have done some theatre. But the reason I can do this kind of thing well is the same reason I can write well, and it’s the punchline to the old joke, “How do you get to Carnegie Hall?” Practice, practice, practice.

You see, I’ve been in front of many, many groups, speaking anywhere from 20 minutes up to a couple of hours. Among other things, I’ve taught college English, and run meetup groups. That means I can speak with notes, but I can also speak extemporaneously.

When you start to build your author platform, you need to spend time on social media, and on doing all sorts of online marketing activities. But not all your time. You want to make sure that if you’re going to be on TV, or on the radio (as I was in February and will be again in June), you aren’t petrified. You need coaching and you need some practice.

If I can help with that process, I’ll be happy to do so; if you’re an author, and need that marketing training, send me an email at info@msahno.com or give me a call at (813) 528-2622. I’m ready to help.

proofreading

The Improtance Of Poorfreading

So right up front, I know I'm taking a gamble with today's headline. I only hope most readers of this blog will be able to translate Improtance into Importance, and Poorfreading into Proofreading. Goodness knows Spellcheck tried to change them on me. The reason for...
music

Music, Music, Music, and “I Could Write a Book”

I woke up thinking about Turkish drummers. It didn't take long—I don't know much about Turkish drummers. —Bruce Cockburn Music has always been a big part of my life. Maybe not everyone who reads this blog knows that, but anyone who knows me does. From the time I was a...
Sahno

Let’s Get Personal: Why Do I Write?

I’ve been on a marketing campaign for the past couple of weeks, and missed my deadline for this blog last Monday…so I just plain skipped a week. Those of you who know me are probably a bit surprised. I’m pretty particular about getting things done on time. I’ve always...
running

Running & Writing: A Classic Combo

Writing and running. It’s one of the oldest and, to my way of thinking, weirdest connections in the world. I’ve been a writer, truly, since 1979. Over these past forty years, I’ve written hundreds of poems and songs, and a handful of publishable short stories. (I’ve...

Who Are Your Greatest Connections?

When it comes to networking, making connections with people who have a greater influence in your industry can be beneficial in ways that go on and on. This has proven true for many people, I'm sure, and I know I've seen it in my own experience. Two recent examples...

But I’m Too Busy to Blog!

If you're like me, you're a committed writer: maybe you keep to a rigorous writing schedule, or maybe you have actually written a full-length book or books. Chances are good that if you're reading this, you're also a blogger. Maybe you even have a blog like this one....
arrows

Slings and Arrows, Arrows and Slings

Almost two years ago, right at the beginning of the pandemic, I wrote a blog post called Sometimes All You Can Do Is Rock With The Storm. The idea was that, hey, everyone is having a rough time right now, and we’ll likely see more rough times ahead. Knowing that life...
Whizzers

Book Promotion Sites: Which Are The Best, and Are They Worth It?

I'll be the first to admit that I'm no expert when it comes to book promotion sites. When I published my first three novels simultaneously on December 10th 2015—a day that will live infamy, and yes, I know now that it was a harebrained marketing scheme—I knew nothing...
Thanksgiving

Gratitude Week: A Thanksgiving Reflection from Mike Sahno – Author. Speaker. Publisher.

2018 has been trying, to say the least. In January, I posted a New Year's resolution to finish my current WIP, Whizzers, this year. Then, on Valentine's Day, that got back-burnered when the call came that my 81-year-old mother had taken a fall and had to be...
IngramSpark KDP

Using IngramSpark and KDP Print For Your Paperbacks

This week's post is about using two different companies for Print-On-Demand publishing—IngramSpark and KDP. Ever since Amazon began offering services to authors, there's been a question in the indie author community: should I use them? My answer, initially, was a...

What If I Don’t Want to Sell?

Yesterday I had the pleasure of giving a talk called Marketing Your Novel that was hosted by the Orlando Public Library. A good twenty people or so were kind enough to show up on a blazing Florida Sunday afternoon to hear me speak.

The talk went well: I gave the group an overview of my experience both before publishing my novels and after, and tried to deliver as much value as I could in an hour. I talked quite a bit about building an author platform prior to publication, about social media options, and even included a little about my own company, Sahno Publishing. After all, what good is a talk on marketing if you don’t market yourself a bit?

Afterwards, a few people came up to talk to me, as I had books available for sale and was open for questions. I was a little surprised by what complete strangers admitted to me.

The questions that came up included the following:

• How can I view myself as a writer if I haven’t published yet? I feel like a fraud.
• How do I start a business Facebook page if I don’t have a personal Facebook page?
• What if I don’t want to sell? How can I find someone to do it for me?

The first question wasn’t that surprising; it’s so normal, it’s practically a cliché. What authordoesn’t feel like a fraud before they actually have a book they can hold in their hands? I totally empathize with the feeling, and had a good conversation with that writer. I hope it helped.

The question about Facebook is a curious one. I’ve had a personal Facebook page so long, I simply created a new one for my business while logged into the personal account. I could only advise the writer to check the internet for instructions, or try creating a business page on Facebook from square one. Anyone out there have ideas on this, feel free to add to the comments section.

The last question is the one I most want to address here: what if I just don’t want to sell my book?

This one kind of freaked me out. I mean, I had just gotten through telling a room full of people, “You’ve got to be the number one salesperson for your book,” and now a self-published author was asking for a different solution. I don’t know if she just didn’t want to put in the work, or was afraid to fail…maybe a little of both. Whatever the case, she didn’t want to sell.

I guess one solution is to pay someone else, but that wasn’t the answer she wanted. Another idea would be to give away the book, but she didn’t want to do that, either. If you’re with a major publisher, they’ll do a bit of the work for you, but self-published? No way.

I told her she might find a college student who would do it for free for a short time, just to get some job experience in sales. Other than that, I was at a loss.

Can you outsource one of your most important jobs as a self-published author? I wouldn’t, but what do you think? Leave a comment here, or email me at info@msahno.com.

For more on Sahno Publishing, go to msahno.com.

Strictly Business

So lately I've been looking a little bit like this guy - although this dude is younger, and probably better-looking, than me.  I mean I've been hunched over an iMac or MacBook quite a bit, working furiously on building my business. Now, I know that the people who...
followers

From The Archives: Frances Caballo on Why You Should Never Buy Twitter Followers or Facebook Likes

I don't often feature guest posts on my blog, but today's post from the archives was an exception. Back in 2018, social media guru Frances Caballo graciously accepted my invitation to write a guest post. Here's a link to the the original post, but you can read her...

About Brothers’ Hand

As Sahno Publishing continues the marketing campaign in upstate New York for Brothers’ Hand, I want to check in both with readers and potential readers. Like the blurb on the back of the book says, this is a story about Jerome Brothers, who comes from a small town in...
annoying

Top 10 Most Annoying Words or Phrases for 2023

In 2018, I published a post called Top Ten Words or Phrases That Make You Cringe. I only included eight because they were so annoying. There was no need to torture readers with more.  Over these past few years, some of the worst offenders have fallen out of favor. And...
meditation

Which Is Better For Writers – Meditation or Exercise?

A while back, I did an interview about creativity, and I talked about meditation and exercise. I also talked about a few other things like journaling, play, and being disciplined about a schedule.For writers, you might think meditation is going to be the number one...
launch team

Turning a Street Team Into a Launch Team

If you're reading this blog post in April or May of 2019, you probably already know that my fourth novel, Whizzers, will come out later this year. I'm working on launch ideas of all sorts, and the launch itself is likely going to be late July. For the uninitiated,...

Twitter Tips for Authors in 2023

If you follow my blog, you probably connected with me via Twitter, whether you’re a fellow author or not. In 2020, I wrote a post about Twitter for fellow writers that got a good response. Three years later, the landscape has changed, but some Twitter best practices...
relax

Five Ways to Relax During Quarantine

​I thought a good blog post this week would be on how to unwind—not just during our current era of quarantine and “social distancing,” but on any day off. What my wife calls a holiday. That could be any time, right? I’ve been running so hard lately, I've barely had...
Whizzers

The Glories of Language: Making Stuff Up and Other Fun Things I Do

“Learn the rules like a pro, so you can break them like an artist.” - Pablo Picasso   One thing I was never especially afraid of was breaking the rules. What I was afraid of was getting caught. When I was young, I got into a tiny bit of trouble, but not much....
process

Create A Process That Works For YOU

This week’s topic: create a process that works for you. I can’t tell you how many times a fellow author’s quote has upset me for the simple reason that their opinion is presented as fact. Here are a few examples: “Write every day, line by line, page by page, hour by...

A Little Pay Upfront…or A Lot More Pay Year After Year

So many writers think they should never pay for publishing. I don’t blame them for thinking that way, but here’s how it really plays out.

Authors are natural idealists, so of course we typically figure we can get a deal with a big publishing company, leading to smooth sailing and great success. But landing a deal with a publishing giant is easier said than done.

More often than not, a writer will never hear back from a publishing company. If you are fortunate enough to get a response, don’t be surprised to receive one that says “we cannot accept your manuscript at this time.” In other words, they don’t think they can make enough money off you.

The Big Five publishers – Penguin Random House, Hachette, McMillan, Simon & Schuster and HarperCollins – operate out of a financial formula. That means a book by someone famous, a tell-all by someone once in the limelight, or a biography of a celebrity are sure to sell. There’s a guaranteed audience for those types of books. The great literary work of art you wrote…eh, who reads classics anymore?

Can you tweak your work to make it more marketable? Sure, but the big companies don’t give you any sufficient review or feedback either. How will you even know what to change?

Feel like you’re ready to give up? It happens. A lot. In the words of the late, great John Gardner, “Down goes another novelist.”

Getting from a manuscript to the final product has a lot of steps in between. Agent, editor, illustrator, publisher. Even if you do get that sought-after acceptance letter, the process can still be a nightmare.

Have an idea for the cover? You probably won’t get any say on how the book you labored over for years will look as a finished product. Don’t like the editor’s changes? Tough. Better make them all, or you’ll find yourself in breach of contract.

And as for the money…well, how do you think the Big 5 publishers have created such huge fortunes? Let’s just say your payout may not be quite what you expected. Your agent helped you get the deal, right? There goes 15% right off the top. And the publishing company themselves will gladly take more than their fair share of the pie.

So what do you get?

At $10/book, a large publisher would keep over 75% of each sale, paying the author as little as 8% for the first 150,000 books. Were you one of the fortunate few to get an advance? Well, before you even see that 8%, you have to pay back that advance. Let’s say it was $5,000. That means 6,250 book sales before you even start getting that big 80 cents per book royalty.

But not all experiences with publishing companies have to be this way. At Sahno Publishing, we think literary excellence is more important than a financial formula. Go to msahno.com for more information.

So I’ve been looking at some topics for blogs, and I find all kinds of great ideas.  One of the more amusing ones is posting about personal stuff or pet peeves, so your readers get to know you better. This idea can work, but it can also be a disaster. I’ve seen writers post all manner of personal stuff that, quite frankly, I don’t want to know. Worse, there’s no compelling reason to care. Does Glenda’s reader really need to know that she collects her own toenail clippings? Do my readers care that I don’t remember what I had for breakfast two weeks ago, but still remember the lyrics to every Frank Zappa song I learned when I was in high school?

I’m going to guess no. But pet peeves, well, that could be interesting…especially if they’re somehow relevant for writers, or just writing in general for civilians.

And then it hit me: with the continual (d)evolution of our language, there are some highly annoying phrases out there right now that make my skin crawl…that make me feel like that guy above. I’m sure I’m not the only one who majored in English who feels this way. Looking at articles online that address this topic-Most Annoying Words and Phrases of 2016, etc. – I find that even the perennial offenders like “whatever” or “like” don’t bother me as much as some of the others.

So here we go with my current, latest, on-the-fly Top Ten Words or Phrases That Will Make You Cringe.

  1. Adulting – I thought it was bad when the word parenting became not only accepted, but common. Never did figure out what was wrong with just saying raising children (maybe it was George Carlin: “Don’t plant ’em too deep!”), but okay…whatever! And now we have devolved to adulting? What’s next? Childing? This one is so weird that my phone autocorrected it to faulting when I typed it. Makes sense to me.
  2. Having said that/That being said – This is the new “um.” A totally unnecessary placeholder phrase. What surprises me is how many professional speakers, who are excellent at what they do, stick this into a talk…multiple times! I just came from an event with people who are way better speakers than me, and yet, I caught a few of them doing this…a lot.
  3. Epic – Okay, you know this one is bad. Worse than awesome. Let’s face it, awesome has, to some degree, become synonymous with cool. But if you say everything is epic, well, guess what? Nothing will be epic.
  4. At the end of the day – Having said that, I’m now going to be businesslike and make sure you know that, when it comes right down to it, at the end of the day…ah, just forget it.
  5. “No words” – I believe this gets written more than said, mainly on social media. It expresses horror, shock, sadness, etc., I guess. Problem is, you just wrote two words to tell us you have no words. See the problem?
  6. Cray cray – Okay, I’ll admit, I don’t think I’ve ever heard this from a person I actually know. This is more an obnoxious TV personality thing. But it’s beyond annoying. This is getting into punishable offense material. Just say crazy, okay? Better yet, don’t. Maybe that person has a genuine mental health issue.
  7. Porn – What? Porn, you say? Well, I’m talking about people calling everything that’s not porn, porn. Food porn. Nature porn. I don’t know that it necessarily devalues or legitimates actual porn, but it’s stupid, and kind of weird. Besides, do you really want to have to explain to your three-year-old when they ask, “Mommy, what’s word porn?”
  8. Vajayjay – Urban Dictionary has a great definition for this: The most annoying word known to woman. Now, I don’t know who started the trend – and again, I’ve never heard a person I know use it – but it’s childish. I get that some people think the word vagina sounds, well, overwhelmingly medicinal, but come on. There has to be a better solution.

Okay, there’s my list. I know, I only went as far as eight, but honestly…don’t you feel bad enough just from those?

You’re welcome.

sanity

New “Writer Problems” Series, Topic #10: Maintaining Some Semblance of Sanity

I’m going off the rails on a crazy train. —Ozzy Osbourne, "Crazy Train"   Last October, I posted an article on pandemic fatigue, about how 2020 had been exhausting. Ha ha ha! The pandemic was only seven or eight months old by then! Who’da thunk it? I must be some...
market

How Do You Sell A Book in the Digital Age? Market, Market, Market

"I need a steam shovel, mama, to keep away the dead / I need a dump truck, baby, to unload my head." —Bob Dylan   Sometimes these days we all feel like the guy in today's photo, right? A head full of books—both paper and electronic—and a million tasks that need...
post

Why Subscribe To A Blog?

If you’ve been following me for awhile, you probably know I post something new on my blog most Mondays. Or maybe you don’t know that at all. I’ll admit, I’m not exactly the greatest promoter of my own blog. When it comes to social media platforms like Twitter, I'm...
writer

Are You The Kind Of Writer Who Reads A Lot?

When I was in high school, I had a real dilemma: I loved the books the teachers assigned us, and as a result, the teachers loved me. Naturally, that meant some of the other students hated me. Now, I should clarify this by saying that I didn't always love what I was...
insomnia

New “Writer Problems” Series, Topic #1: Insomnia

A few weeks ago, my wife and I got a limited time offer subscription to HBO Max. I decided to avail myself of the opportunity to rewatch the 2003 Robin Williams/Al Pacino vehicle Insomnia, which I’d originally seen in the theatre when it came out. Williams plays an...
Community

Is It Important to Be Part of a Community of Writers?

I just returned from a meeting of the Bay Area Professional Writers Guild, a terrific organization that brings together writers of all types to network, share resources, and provide education. It made me realize what a small world this is, as the guest speaker was...
litfic

Leaving the Litfic Category Behind?

Today’s blog is NOT an advertisement for products or services I offer. However, I do want to extend an invitation to join my email newsletter list to get content that’s (mostly) not available elsewhere.One thing about the author life that never fails to entertain is...

Vaccine Follies: How My Second Shot Got Delayed and Why I Freaked Out A Little

Most of my blog posts are related to books and marketing, as you probably know if you’re here. But periodically this blog serves the purpose of a journal, and I write about what’s on my mind—and throughout the COVID-19 pandemic, it’s been a lot. The virus, the...

Book Fair Time Coming September 17th

Most of my blog posts are related in one way or another to the business of being an author - expanding your author platform, improving your book marketing, and so on - and not strictly self-promotional. However, every once in a while, I've got a radio interview or...

Talk of der Führer at the Local Library??

This past weekend I had a pretty weird, disturbing experience related to Nazism, which I only documented on my personal Facebook page. In retrospect, it's probably just as good for blog fodder as anything else. I must be a little naive, because somehow I've managed to...

Self-Publishing: The Trouble with Going It Alone

Indie publishing is on the rise but tread carefully. Self-publishing is exactly how it sounds:everything depends on you and you alone.

Sure, you get to make all of the decisions, but that also means you have to make all of the decisions. Editing, proofreading, formatting, interior design, cover art, marketing. Self-publishing is a full-time job. And boy, is it tedious.

How do you find an editor? How do you know if they are a good editor? Do you need a proofreader? Are there any errors? Does the book itself look professional? Do you even get a hard copy or is it simply published electronically? Who is going to buy the book? How are you going to get the word out?

All these concerns and more will flood your mind if you choose to go it alone and indie publish.

Self-publishing is certainly not a goldmine, either. The money won’t just come rolling in with the click of a button and the completion of the finished product. Many people even price their books at 99 cents online just to try and get some sales. Isn’t your work worth more than a dollar?

And because anyone can self-publish, the quality of the finished product comes into question. Many people have published mediocre work, degrading the overall quality of today’s literature. Because of this flooding the market with lower quality books, indie publishing comes with the stigma that the work may not be of the highest standards.

Of course, some people have been successful…but not without a whole lot of work beyond the actual completion of the manuscript.

For first-time authors, self-publishing can be quite daunting. Sahno Publishing wants to help new authors through the scary publishing world. We take care of the tedious work so you don’t have to. Get in-depth training on marketing your novel from start-to-finish, or go beyond just a book and learn how to build a business. Visit msahno.com to find out more.

collection

A Free Short Story Collection

Last week I wrote a bit about the upcoming Rides From Strangers short story collection, as I finally got the completed cover design. Today’s post is related, but with a little twist. As I mentioned a week ago, I’m offering this e-book free to anyone who joins the...
ledge

Nightmare On Acid Street

In my mind, I flash back to a time years ago, and the image strikes me with peculiar clarity—the dismal boarding house where I lived when I was newly sober, the shattering acid flashback with its neon cockroaches skittering across the dirty ceiling. Then, further back...
forget

Writers, Don’t Forget to Write It Down!

It's happened to the best of us, right? You have a great idea, and you really should write it down. After all, you don't want to forget it. But it's well past midnight, and you're in bed. In fact, you're getting sleepy...very sleepy...your eyes are starting to --...
self-promotion

What’s The Problem With Shameless Self-Promotion?

While I still find it somewhat hard to believe, I've been on Twitter for almost eight years. I know this not only because Twitter shows Joined March 2015 on my profile but also because, even if they eliminate that feature, I use a tracker called Who Unfollowed Me? If...

A Conversation With Literary Author Jay Lemming

Today's blog post is a little different - an interview with fellow literary novelist Jay Lemming, author of Billy Maddox Takes His Shot. I'll let the interview speak for itself, but for more on Jay, visit his website at https://jaylemming-author.com. Thanks for...
censorship

Write Whatever the @#$% You Want

I’ve been stewing on this for a while. It’s been brewing for quite a while. I could probably write a song about it (how about a rap?), but I don’t think I will. This is more of a blog post topic, and it might even deserve a series. And that’s the title and topic of...
proofreading

The Improtance Of Poorfreading

So right up front, I know I'm taking a gamble with today's headline. I only hope most readers of this blog will be able to translate Improtance into Importance, and Poorfreading into Proofreading. Goodness knows Spellcheck tried to change them on me. The reason for...

Memorial Day 2019

I don't have a special message for Memorial Day. I never do.In fact, looking back through the archives for previous years' messages, I see I don't have any. Maybe I deleted them to save space on the server. Perhaps I deleted something in an effort to avoid courting...
Sahno

Let’s Get Personal: Why Do I Write?

I’ve been on a marketing campaign for the past couple of weeks, and missed my deadline for this blog last Monday…so I just plain skipped a week. Those of you who know me are probably a bit surprised. I’m pretty particular about getting things done on time. I’ve always...
kicking that can

Kicking That Can Down the Road

When I started writing my latest novel, I didn't have an agenda or even a plan. The story of Whizzers came about very organically, though it has roots in my own life from many years ago. To understand how I evolved as a writer, you almost have to understand how I...