Speak Now or Forever Hold Your Peace

When I was thinking of the title for this week’s post, I realized I really needed to look it up and confirm that the word is “peace” and not “piece.” Just in case.

I’d forgotten that that expression is commonly used in weddings…ironic, since my lovely wife and I celebrate our wedding anniversary today. (Don’t worry, faithful reader: I’m not in the dog house yet, as my wife rarely has time to read my blog).

The reason I thought of speaking is simple – I had a speaking engagement just over a week ago, and, like most writers with the business model of Author/Speaker/Coach, I’m looking to do it again.

Not sure if I actually opened with a joke, but I did make mention early on in my talk of the fear of public speaking. The common statistic is that the #1 fear on people’s lists of worst fears is public speaking, followed by death at #2. Of course, it could actually be deathcaused by having to speak! That was the joke I made.

Except it’s not really a joke. Because most people find the prospect of speaking in front of a group so terrifying – even if they are well-prepared with notes and have spent time rehearsing – I thought it best to spend a little time on it.

Personally, I love being in front of a group, especially when there’s a podium like the one below. If I have a microphone, that’s fine, but if not…no problem. I can be loud.

So, why do I like this kind of event? Is it my natural writers’ inclination for attention? My love of the sound of my own voice?

No. Actually, I’m just as much an introvert as the next author. The reason I love it, the real reason, is because I know I can do it and feel that I’ve been reasonably successful. And that means preparation.

Sure, I had a year of Oral Interpretation in college, and have done some theatre. But the reason I can do this kind of thing well is the same reason I can write well, and it’s the punchline to the old joke, “How do you get to Carnegie Hall?” Practice, practice, practice.

You see, I’ve been in front of many, many groups, speaking anywhere from 20 minutes up to a couple of hours. Among other things, I’ve taught college English, and run meetup groups. That means I can speak with notes, but I can also speak extemporaneously.

When you start to build your author platform, you need to spend time on social media, and on doing all sorts of online marketing activities. But not all your time. You want to make sure that if you’re going to be on TV, or on the radio (as I was in February and will be again in June), you aren’t petrified. You need coaching and you need some practice.

If I can help with that process, I’ll be happy to do so; if you’re an author, and need that marketing training, send me an email at info@msahno.com or give me a call at (813) 528-2622. I’m ready to help.

sausage-making

Book Projects: The Sausage-Making

Lately I've been writing a few blog posts about my background and life experiences, some of which may be of interest to my readers. Today I'm going back to talking about books a bit, but I think this topic may interest both fellow writers and non-writers. Of course,...
cost

What Books Cost Their Authors: A Tale of Blood, Sweat & Tears

…”Books that cost more to write than their sales ever could repay.”  - Alan Paton   Lately I’ve had my nose in a couple of books. One is a history book on the JFK years, the other, Alan Paton’s most famous novel, Cry, the Beloved Country.  I have a curious, even...
optimism

Are We Ready to Make A Case For Optimism?

Most anyone who reads this blog probably knows I’m not what you call a Pollyanna type. Not that I’m a pessimist. Far from it. But as we’ve all endured the slings and arrows of the last four years—and especially the last year of Plague—I haven’t exactly been pumping...
proofreading

The Improtance Of Poorfreading

So right up front, I know I'm taking a gamble with today's headline. I only hope most readers of this blog will be able to translate Improtance into Importance, and Poorfreading into Proofreading. Goodness knows Spellcheck tried to change them on me. The reason for...
7 Things to Check Before You Publish That Book

7 Things to Check Before You Publish That Book

This year, I'm pleased to announce I'm going to be publishing my fifth work of fiction, Whizzers. Hard to believe, because it seems like just yesterday when I launched my first novel, Brothers' Hand, into an unsuspecting world. I still remember some of the reactions...
manuscript

Top Five Things to Check Before You Turn Your Manuscript Over

This week's blog post is for my writer friends. Everyone has a checklist of things they know they need to consider before publishing. When it comes time to turn that manuscript into a book, it's all too easy to get caught up in marketing considerations or thoughts of...
newsletter

A Sneak Peek at My Latest Quarterly Newsletter—And An Invitation

Okay, I'll admit right out of the gate that this isn't really a "sneak peek." My subscribers got it yesterday. Most of what I send them each quarter is content exclusive to subscribers, but every once in a while I'll share something here as well. The following is from...
sanity

New “Writer Problems” Series, Topic #10: Maintaining Some Semblance of Sanity

I’m going off the rails on a crazy train. —Ozzy Osbourne, "Crazy Train"   Last October, I posted an article on pandemic fatigue, about how 2020 had been exhausting. Ha ha ha! The pandemic was only seven or eight months old by then! Who’da thunk it? I must be some...
Thanksgiving

Gratitude Week: A Thanksgiving Reflection from Mike Sahno – Author. Speaker. Publisher.

2018 has been trying, to say the least. In January, I posted a New Year's resolution to finish my current WIP, Whizzers, this year. Then, on Valentine's Day, that got back-burnered when the call came that my 81-year-old mother had taken a fall and had to be...

Blatant Self-Promotion Post

This week is The Big One: the 2nd edition of Miles of Files launches on Mar. 10th, almost 15 months to the day of its initial release! When I won a book cover design from 99designs, I immediately thought of Miles. I was never quite as enamored with the original cover...

What If I Don’t Want to Sell?

Yesterday I had the pleasure of giving a talk called Marketing Your Novel that was hosted by the Orlando Public Library. A good twenty people or so were kind enough to show up on a blazing Florida Sunday afternoon to hear me speak.

The talk went well: I gave the group an overview of my experience both before publishing my novels and after, and tried to deliver as much value as I could in an hour. I talked quite a bit about building an author platform prior to publication, about social media options, and even included a little about my own company, Sahno Publishing. After all, what good is a talk on marketing if you don’t market yourself a bit?

Afterwards, a few people came up to talk to me, as I had books available for sale and was open for questions. I was a little surprised by what complete strangers admitted to me.

The questions that came up included the following:

• How can I view myself as a writer if I haven’t published yet? I feel like a fraud.
• How do I start a business Facebook page if I don’t have a personal Facebook page?
• What if I don’t want to sell? How can I find someone to do it for me?

The first question wasn’t that surprising; it’s so normal, it’s practically a cliché. What authordoesn’t feel like a fraud before they actually have a book they can hold in their hands? I totally empathize with the feeling, and had a good conversation with that writer. I hope it helped.

The question about Facebook is a curious one. I’ve had a personal Facebook page so long, I simply created a new one for my business while logged into the personal account. I could only advise the writer to check the internet for instructions, or try creating a business page on Facebook from square one. Anyone out there have ideas on this, feel free to add to the comments section.

The last question is the one I most want to address here: what if I just don’t want to sell my book?

This one kind of freaked me out. I mean, I had just gotten through telling a room full of people, “You’ve got to be the number one salesperson for your book,” and now a self-published author was asking for a different solution. I don’t know if she just didn’t want to put in the work, or was afraid to fail…maybe a little of both. Whatever the case, she didn’t want to sell.

I guess one solution is to pay someone else, but that wasn’t the answer she wanted. Another idea would be to give away the book, but she didn’t want to do that, either. If you’re with a major publisher, they’ll do a bit of the work for you, but self-published? No way.

I told her she might find a college student who would do it for free for a short time, just to get some job experience in sales. Other than that, I was at a loss.

Can you outsource one of your most important jobs as a self-published author? I wouldn’t, but what do you think? Leave a comment here, or email me at info@msahno.com.

For more on Sahno Publishing, go to msahno.com.

cancel

Anyone Else Thinking about Canceling Cancel Culture?

Ordinarily, I’m on the side of the poor, the beaten-down, the marginalized. In short, the outsiders. But this week, what’s on my mind is something a little on the opposition side, or what I’d like to think of as the middle. Most everyone who knows me would describe me...

Radio, Radio

Last month, I had the pleasure of being the guest on a terrific radio show for authors: the Joy on Paper program hosted by PatZi Gil. PatZi was kind enough to invite me on the show to talk not only about my third novel Miles of Files, but also about my company, Sahno...
advance reader copy

Does An ARC Have to Include A Cover Illustration?

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money

Do What You Love, and the Money Will Follow…Right?

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More on Literary Fiction

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coming-of-age

Dreams, Memories, And Growing Up One Day At A Time

We use up too much artistry in our dreams—and therefore often are impoverished during the day. - Friedrich Nietzsche, The Wanderer and His Shadow   Boy, ole Nietzsche really had it right, didn’t he? Last night I went through mental movies that ranged from being...
book launch

Book Launch Time: The Biggest Day In A Writer’s Life

Over the past few weeks, I've been posting ideas with the intention of providing a service to my fellow authors—in particular, those new to the publishing game. Anyone familiar with my work most likely knows about my most recent novel, Whizzers, and for a couple...
newsletter

A Sneak Peek at My Latest Quarterly Newsletter—And An Invitation

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mask

COVID-19, Discipline, and an Uncomfortable Freedom

Last week, my wife and I did something we hadn’t done since March of 2020: we walked into a supermarket without wearing masks. This might not seem radical, but a word of explanation is in order here. My mother, who turns 86 this coming May, lives up the road from us...
break

Taking The Time to Tell You I’m Taking Some Time

Some writers plan out all their blog posts well in advance, creating a schedule of topics. The calendar might include a month’s worth or more of diverse subjects with which they can engage, inform, and entertain subscribers.  And then there’s me. I’m only...

Frustrated By the Publishing Process?

Beep. Beep. Beep. You wake up bright and early to the sound of the dreaded alarm clock. First thing, you brew some coffee and grab your computer. It’s a Thursday, so you have to go to work, but you feel compelled to start each day with a bit of writing. You also dutifully edit your manuscript briefly…though by now, you could probably recite it word for word.

One look at your watch and the numbers tell you it’s time to stop daydreaming and start getting ready for the job that actually pays your bills.

During lunch, your mind wanders to where your writing left off. If you could just get the wording right…but your half hour is up.

When the big hand on the clock rolls around to the five, you practically run out the door. You’ve had more than enough insurance talk for one day.

Stepping outside, you see that the clouds rolled in and the promise of rain hangs in the air. What a perfect evening to read a good book. But you just finished Great Expectations by Dickens and are in need of another hearty story.

You make a sharp left turn toward the bookstore, one of your favorite spots. You skim through the aisles. Who will it be tonight? Joyce, Woolf, Eliot, Faulkner? Joyce it is, with A Portrait of the Artist as a Young Man.

On the way out, you can’t help being intrigued by the books so dominantly on display by the door. Just a quick peek…boring, not interested, is this a joke? A series of similar phrases rolls through your head as you quickly scan through these “New Must Reads.” Your manuscript is so much better.

When you arrive home you grab the mail. Bills, bills, and…a letter from that big publisher! Your heart races. This could be it! You must have queried a hundred companies, and finally a response. You tear the envelope in one quick swipe.

“Your manuscript does not fit our current plans.”

Normally, you settle in to read or write again after dinner, but the rejection letter leaves a bitter taste in your mouth that even your favorite meal can’t alleviate. You move your manuscript off the desktop on your computer into a folder titled Old Work, where it begins to collect digital dust.

This scenario is all too common for many writers. At Sahno Publishing, we don’t want that to happen to you. Our goal is to help great, unpublished authors find a wider audience. Learn more at msahno.com.

How Do You Write A Book?

This past week I had the chance to talk to a fair number of business owners. That's normal for what I do, but the interesting thing this week was the similarity of the conversations. Not all entrepreneurs ask me the same things. Some ask me what I do. Many of them end...
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And Now, Back To Our Regularly Scheduled Programming

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genre

Have You Ever Written In A New Genre?

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track

Back on Track With a Work-In-Progress

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trigger

Why Trigger Warnings are Bad for Everybody

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speaking

On the Road: The Speaker’s Life

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Lyrics: Why I Write Them, and Why I’ve Put Them Into My Novels

Today's post might look like a lazy man's blog, because I'm copying and pasting lyrics into it from other sources. But the fact is, lyrics have always played an important role not only in my life, but also in my novels. I never gave this much thought until recently,...
can we talk

Can We Talk?

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market

How Do You Sell A Book in the Digital Age? Market, Market, Market

"I need a steam shovel, mama, to keep away the dead / I need a dump truck, baby, to unload my head." —Bob Dylan   Sometimes these days we all feel like the guy in today's photo, right? A head full of books—both paper and electronic—and a million tasks that need...

Coming Soon: Rides From Strangers

I don't typically recommend blatant self-promotion in blog posts, though I do have a post here somewhere entitled Blatant Self-Promotion...ha! This week, however, I'm getting excited about my upcoming release, and decided it's time to talk about it again. I thought...