Indie publishing is on the rise but tread carefully. Self-publishing is exactly how it sounds:everything depends on you and you alone.

Sure, you get to make all of the decisions, but that also means you have to make all of the decisions. Editing, proofreading, formatting, interior design, cover art, marketing. Self-publishing is a full-time job. And boy, is it tedious.

How do you find an editor? How do you know if they are a good editor? Do you need a proofreader? Are there any errors? Does the book itself look professional? Do you even get a hard copy or is it simply published electronically? Who is going to buy the book? How are you going to get the word out?

All these concerns and more will flood your mind if you choose to go it alone and indie publish.

Self-publishing is certainly not a goldmine, either. The money won’t just come rolling in with the click of a button and the completion of the finished product. Many people even price their books at 99 cents online just to try and get some sales. Isn’t your work worth more than a dollar?

And because anyone can self-publish, the quality of the finished product comes into question. Many people have published mediocre work, degrading the overall quality of today’s literature. Because of this flooding the market with lower quality books, indie publishing comes with the stigma that the work may not be of the highest standards.

Of course, some people have been successful…but not without a whole lot of work beyond the actual completion of the manuscript.

For first-time authors, self-publishing can be quite daunting. Sahno Publishing wants to help new authors through the scary publishing world. We take care of the tedious work so you don’t have to. Get in-depth training on marketing your novel from start-to-finish, or go beyond just a book and learn how to build a business. Visit msahno.com to find out more.

Rides

Are Stories Inevitably Autobiographical?

Recently, I’ve been writing more about writing, giving some explanations about why I write what I write. Or, in the case of the new short story collection I’m currently promoting, Rides From Strangers, why I wrote what I wrote. This week, I thought I’d go further and...

About Brothers’ Hand

As Sahno Publishing continues the marketing campaign in upstate New York for Brothers’ Hand, I want to check in both with readers and potential readers. Like the blurb on the back of the book says, this is a story about Jerome Brothers, who comes from a small town in...

Book Fair Time Coming September 17th

Most of my blog posts are related in one way or another to the business of being an author - expanding your author platform, improving your book marketing, and so on - and not strictly self-promotional. However, every once in a while, I've got a radio interview or...

A Vacation Blog Post and a Manross Library Appearance

The following post has been pre-scheduled. I've never tried to pre-schedule a blog post before, so I had to look up how to do it. If you know me well, you won't be surprised by that. Hey, I'm on vacation while you read this. Modern technology! I find it interesting to...

Radio, Radio

Last month, I had the pleasure of being the guest on a terrific radio show for authors: the Joy on Paper program hosted by PatZi Gil. PatZi was kind enough to invite me on the show to talk not only about my third novel Miles of Files, but also about my company, Sahno...

Writers Kickin’ It Old-School

Today was one of those days when I thought I might have to start kickin' it old-school. Not even halfway through the afternoon, my brand new modem/router went on the fritz. Suddenly, I couldn't work. My day was already well-planned out, with social media posts for...

Stormy Weather Ahead

It's Monday in Tampa Bay, and Tropical Storm Colin is bearing down on the Gulf Coast. Rather than writing, today would probably be a good day for me to shut the computer down, light some candles, and curl up with a good book. In fact, I just got a call from a web...

Florida Drivers Beware

I’ve been on a blog tour for the past week, and it’s been fun and hectic and interesting. The big Miles of Files launch went well, and I’ve got lots to be happy about. And yet, when it came time for me to get going on a blog topic for today, the main thing I had in...

The Marketing Thing Vs. The Working Thing

Last week, I took a vacation with my lovely wife, and missed doing a blog post entirely. I see where WordPress has an option of writing and scheduling posts, but frankly, I was too busy doing that with my monthly newsletter. I figured I could ignore the blog for a...

How Authors Can Navigate Twitter

Way back in June 2016, I wrote a blog post about Facebook vs. Twitter. At the time, I had a whole six months of expertise as a guy running a business full-time, so no wonder I did such a great job! Well, okay, maybe I overstated my case. But the bottom line of that...