When I was thinking of the title for this week’s post, I realized I really needed to look it up and confirm that the word is “peace” and not “piece.” Just in case.

I’d forgotten that that expression is commonly used in weddings…ironic, since my lovely wife and I celebrate our wedding anniversary today. (Don’t worry, faithful reader: I’m not in the dog house yet, as my wife rarely has time to read my blog).

The reason I thought of speaking is simple – I had a speaking engagement just over a week ago, and, like most writers with the business model of Author/Speaker/Coach, I’m looking to do it again.

Not sure if I actually opened with a joke, but I did make mention early on in my talk of the fear of public speaking. The common statistic is that the #1 fear on people’s lists of worst fears is public speaking, followed by death at #2. Of course, it could actually be deathcaused by having to speak! That was the joke I made.

Except it’s not really a joke. Because most people find the prospect of speaking in front of a group so terrifying – even if they are well-prepared with notes and have spent time rehearsing – I thought it best to spend a little time on it.

Personally, I love being in front of a group, especially when there’s a podium like the one below. If I have a microphone, that’s fine, but if not…no problem. I can be loud.

So, why do I like this kind of event? Is it my natural writers’ inclination for attention? My love of the sound of my own voice?

No. Actually, I’m just as much an introvert as the next author. The reason I love it, the real reason, is because I know I can do it and feel that I’ve been reasonably successful. And that means preparation.

Sure, I had a year of Oral Interpretation in college, and have done some theatre. But the reason I can do this kind of thing well is the same reason I can write well, and it’s the punchline to the old joke, “How do you get to Carnegie Hall?” Practice, practice, practice.

You see, I’ve been in front of many, many groups, speaking anywhere from 20 minutes up to a couple of hours. Among other things, I’ve taught college English, and run meetup groups. That means I can speak with notes, but I can also speak extemporaneously.

When you start to build your author platform, you need to spend time on social media, and on doing all sorts of online marketing activities. But not all your time. You want to make sure that if you’re going to be on TV, or on the radio (as I was in February and will be again in June), you aren’t petrified. You need coaching and you need some practice.

If I can help with that process, I’ll be happy to do so; if you’re an author, and need that marketing training, send me an email at info@msahno.com or give me a call at (813) 528-2622. I’m ready to help.

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