Author Newsletters

by | Oct 9, 2017 | Articles | 0 comments

I’ll be the first to admit I am not an expert on author email newsletters. However, I believe they’re important, and I try to be on top of mine every month. Today’s blog post is about that.

Normally I send out a newsletter to my email list each month on the 6th. Not sure why I picked that date, unless it’s because my birthday is November 6th (coming up soon, folks; oh, and I like chocolate). Anyway, the newsletters are pretty much private: I don’t share the content on my Facebook page or tweet a link to my 16K Twitter followers. It just seems better for the folks who subscribe to get them exclusively.

This month’s newsletter, however, got a tremendous response. I mentioned that I’d love it if folks shared it with their friends or colleagues, because I’d like to get Rides From Strangers into the hands of more readers. And after I sent the newsletter, I got a flurry of new signups to the list! So thanks to all who forwarded it, and welcome to my new subscribers.

Here is the meat of the newsletter:

This month, I’ve been busily promoting my new short story collection Rides From Strangers. More on that below. I also finished ghostwriting a book for a business coach, worked on building the speaking side of Sahno Publishing, and wrote a book review for a fellow author.

First, the book review. A while back, Ben East wrote a four-star review for Miles of Files on Amazon. I figured the least I could do is repay the favor, so I read his new novel, Patchworks. It’s a savage indictment of the NRA and K Street, so that’s right up my alley. I’ve got an “introductory” review on Amazon and Goodreads, but for the full review of Patchworks, check out my latest blog entry here.

Just one event announcement, which I’ll be making a couple more times: I’m appearing at the Dunedin Public Library on Saturday, Dec. 9th as part of the annual Local Author Showcase. More details available here.

As for my own books, I’d really like to invite you to pass this newsletter on to your friends. I’d love to get more readers for Rides From Strangers, which is still available FREE to subscribers. If you haven’t yet downloaded your copy to your Kindle device, here are the instructions once again, courtesy of Amazon. Meanwhile, please feel free to forward this newsletter to folks you think would find it of interest.

If you haven’t gotten a copy of Miles of FilesBrothers’ Hand, or Jana yet, they’re still available at a 30% discount price on Amazon. Get them this month, though, before the price goes back to normal! Email me your receipt at info@msahno.com, with a link to your Amazon or Goodreads review, and I’ll send you more exclusive content.

That’s about it. The Rides From Strangers collection is only available to newsletter subscribers, so get your free copy here.

robot

More Thoughts On Robot Writers and The Tech Dystopia

A couple of months ago, I wrote a blog post here called When Will the Robot Overlords Replace Us? Apparently, I’m fairly obsessed with this stuff, because every time I come here and empty my brain, it seems to come up again. Today is no different. Part of the reason,...

What a Character

I was recently reading another author's blog, and saw a post about the writing process, and in particular the naming of characters. I wondered, Are people really interested in reading about this? I couldn't help thinking that only writers are so interested in other...
impostor

New “Writer Problems” Series, Topic #3: Impostor Syndrome, aka The Self-Confidence Deficit

“The most helpful quality a writer can cultivate is self-confidence—arrogance, if you can manage it. You write to impose yourself on the world, and you have to believe in your own ability when the world shows no sign of agreeing with you.”  —Hilary Mantel  ...
book launch

Ready to Launch Into 2019?

If you’re a regular reader of this blog, you’ll know I’ve shown an obsessive side lately – lots of content about my upcoming book launch. I’m releasing my fourth novel, Whizzers, in 2019. That means I’m putting a lot of emphasis on building my marketing plan well in...
labor

Labor Day 2022

To all my working friends, and those of you who worked hard until you retired: I'm taking the day off, and hope you are too. Meanwhile, keep an eye out for this quarter's newsletter, appearing in your inbox tomorrow. If you're not signed up, get it here. Happy Labor...
interregnum

What To Expect From An Interregnum

I had a very strange, little-used word pop into my head the other day: interregnum.  Cambridge English defines interregnum as "a period when a country or organization does not have a leader." That certainly seems to apply at this moment. Merriam-Webster's definition:...
door

The Open Door Of A New Year

Dawn another year, Open it aright; Thou shalt have no fear In its fading light. —Joseph Krauskopf   I read this quote in a meditation book a couple days ago and it kind of stuck with me. Not the exact wording, of course—I mean the overall spirit. After all, the...
coding

You Can’t Do It All—And You Don’t Have To!

I wrote a post a couple weeks ago called What I’ve Learned In Six Years of Growing An Indie Author Business. One of the points ran as follows: Even if you're traditionally published, you still have to do a lot of the heavy marketing lifting. As an indie, be prepared...
procrastination

New “Writer Problems” Series, Topic #2: Procrastination

Last week I started a new series here on the blog, “Writer Problems.” Naturally the idea is to offer solutions, but I’m always happy to get suggestions. Feel free to reply in the comments below. Whereas last week’s blog was a lengthy meditation on insomnia, today I...
music

“Music Hath Charms to Soothe a Savage Breast”

So wrote William Congreve in 1697, and it’s still true today. Of course, not everyone today understands that “hath” meant “has,” or that a “savage breast” was another way of saying “wild heart.” And these days, more music is made to stimulate than to calm.My own...
self-promotion

What’s The Problem With Shameless Self-Promotion?

While I still find it somewhat hard to believe, I've been on Twitter for almost eight years. I know this not only because Twitter shows Joined March 2015 on my profile but also because, even if they eliminate that feature, I use a tracker called Who Unfollowed Me? If...
MLK

MLK Day 2023

Here’s wishing everyone a safe, sane Martin Luther King Jr. Day. For many of us, today is always something of a day of mourning: not only mourning the loss of a great civil rights leader, but also mourning the turn our great nation seemed to take in recent years....

Twitter Tips for Authors in 2023

If you follow my blog, you probably connected with me via Twitter, whether you’re a fellow author or not. In 2020, I wrote a post about Twitter for fellow writers that got a good response. Three years later, the landscape has changed, but some Twitter best practices...
rails

Going Off The Rails (But Not On A Crazy Train)

Last April, I wrote a blog post called Back on Track With a Work-In-Progress. Part of that post was to talk about the difference between a “plotter” and a “pantser” (and to describe myself as a hybrid of the two, a “plantser”). Another, less obvious motive, was to...
French

Those Tricky French Authors and Their Obsessions

Today’s blog post was originally going to be Write Whatever the @#$% You Want, Pt. III. However, after seeing parts I and II lined up, I decided to call an audible and make it something less repetitive. Somehow the SEO gods have gotten into my head. As I’ve mentioned...
scared

Write Whatever the @#$% You Want, Pt. II

In last week’s post, I mentioned a pretty well-known author who has publicly reported his publisher “wouldn’t touch” a new release, in part because a character in his novel referred to herself as “fat.” I heard this story on a podcast, and I remember thinking, “Wait...
censorship

Write Whatever the @#$% You Want

I’ve been stewing on this for a while. It’s been brewing for quite a while. I could probably write a song about it (how about a rap?), but I don’t think I will. This is more of a blog post topic, and it might even deserve a series. And that’s the title and topic of...
gratitude

Should Every Month Be Gratitude Month?

When I was a kid, I loved Peanuts by Charles M. Schulz. I read it daily and collected nearly every paperback volume of the cartoon, so I could see what I’d missed since the comic strip’s inception in 1950.  Certain things stuck: quotes like “happiness is a warm puppy”...
robot

More Thoughts On Robot Writers and The Tech Dystopia

A couple of months ago, I wrote a blog post here called When Will the Robot Overlords Replace Us? Apparently, I’m fairly obsessed with this stuff, because every time I come here and empty my brain, it seems to come up again. Today is no different. Part of the reason,...