Author Newsletters

by Michael Sahno | Oct 9, 2017 | Articles | 0 comments

I’ll be the first to admit I am not an expert on author email newsletters. However, I believe they’re important, and I try to be on top of mine every month. Today’s blog post is about that.

Normally I send out a newsletter to my email list each month on the 6th. Not sure why I picked that date, unless it’s because my birthday is November 6th (coming up soon, folks; oh, and I like chocolate). Anyway, the newsletters are pretty much private: I don’t share the content on my Facebook page or tweet a link to my 16K Twitter followers. It just seems better for the folks who subscribe to get them exclusively.

This month’s newsletter, however, got a tremendous response. I mentioned that I’d love it if folks shared it with their friends or colleagues, because I’d like to get Rides From Strangers into the hands of more readers. And after I sent the newsletter, I got a flurry of new signups to the list! So thanks to all who forwarded it, and welcome to my new subscribers.

Here is the meat of the newsletter:

This month, I’ve been busily promoting my new short story collection Rides From Strangers. More on that below. I also finished ghostwriting a book for a business coach, worked on building the speaking side of Sahno Publishing, and wrote a book review for a fellow author.

First, the book review. A while back, Ben East wrote a four-star review for Miles of Files on Amazon. I figured the least I could do is repay the favor, so I read his new novel, Patchworks. It’s a savage indictment of the NRA and K Street, so that’s right up my alley. I’ve got an “introductory” review on Amazon and Goodreads, but for the full review of Patchworks, check out my latest blog entry here.

Just one event announcement, which I’ll be making a couple more times: I’m appearing at the Dunedin Public Library on Saturday, Dec. 9th as part of the annual Local Author Showcase. More details available here.

As for my own books, I’d really like to invite you to pass this newsletter on to your friends. I’d love to get more readers for Rides From Strangers, which is still available FREE to subscribers. If you haven’t yet downloaded your copy to your Kindle device, here are the instructions once again, courtesy of Amazon. Meanwhile, please feel free to forward this newsletter to folks you think would find it of interest.

If you haven’t gotten a copy of Miles of Files, Brothers’ Hand, or Jana yet, they’re still available at a 30% discount price on Amazon. Get them this month, though, before the price goes back to normal! Email me your receipt at info@msahno.com, with a link to your Amazon or Goodreads review, and I’ll send you more exclusive content.

That’s about it. The Rides From Strangers collection is only available to newsletter subscribers, so get your free copy here.

← Patchworks: A Book Review Is It Important to Be Part of a Community of Writers? →

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