I wrote a post a couple weeks ago called What I’ve Learned In Six Years of Growing An Indie Author BusinessOne of the points ran as follows:

Even if you’re traditionally published, you still have to do a lot of the heavy marketing lifting. As an indie, be prepared to do it all. You can hire someone for some things, but not everything.

Today is about all those other things.

 

The 800-Lb. Gorilla

For authors, Amazon is the 800-lb. gorilla in the room. Sure, some people buy books from other sources. But one way or another, you have to have an Amazon presence. I’m pleased to announce that I now accept Amazon Pay as an option for book purchases via this website. (Go here to see all of them.)

This is something I’ve been looking at for a while. While I wanted to have easy payment options on my own site, I also wanted to make sure people could navigate away from the site and buy their selection via Amazon.

The only problem I had with this method, as a business owner, is that you really don’t want people to navigate away from your site…especially to the world’s biggest superstore. Instead of buying the book, they might suddenly go, Oh, right, Amazon. That reminds me, I need to get some of those socks. Then they search for socks, fall down a clothing rabbit hole, and forget all about that book of mine they were about to buy.

Enter Amazon Pay. Okay, if they can click Amazon Pay on my site, then I don’t have to worry about the above scenario, right?

We shall see, friends. We shall see.

 

Another Gorilla

The other massive corporation you have to contend with as a business owner is, of course, Google. Again, I’ve struggled with the ever-evolving changes to Google Analytics, wanting to make sure I’m complying with all the rules and regs. Also, I thought it would be nice to have the latest version of Google Analytics, since the search behemoth kindly reminded me to implement their G4 (“more intelligent”) experience.

When I say I’ve struggled with Google’s changes, I’m not exaggerating. I found the old Google+ nearly impenetrable, and I’ve rarely tracked my web pages as a result. Lately, however, I’ve really wanted to do so, and that meant I’d need help. You know, hiring someone for those other things.

So today I got my guy to set that all up for me. Yes, I really needed help with it all—especially things like connecting the Search Console with the Google Analytics with the Page Speed. You know, the stuff that’s way over my head.

I’m still the CEO, and the head of the Marketing Dept., and the chief cook and bottle washer. But thank God there’s someone who has the tech expertise I lack who can do those “other things” for me.

advance reader copy

Does An ARC Have to Include A Cover Illustration?

One of the most confusing concepts in publishing is that of the Advance Reader Copy, or ARC. I call it confusing because there appears to be no universal agreement on what those initials actually mean. While some sources refer to an ARC as an Advance Reader Copy,...
20/20

2020 Vs. 20/20: What We Saw Then, What We See Now

Grinding through the first few months of 2021, I presume nearly everyone wants to shut the door on 2020. After all, the tragic COVID-19 pandemic and—at least in the United States—chaotic election drama left millions exhausted, overwhelmed, and just plain traumatized....
humor

When Your Sense of Humor Is One Part Vonnegut, Two Parts Hunter S. Thompson

Sometimes you have to really switch things up. Even shake them up. Such is the case with artists of all types, and I’m the kind of novelist who needs to shake things up from book to book. I've never written a series, and I don't think I could unless my life depended...
Sahno

Let’s Get Personal: Why Do I Write?

I’ve been on a marketing campaign for the past couple of weeks, and missed my deadline for this blog last Monday…so I just plain skipped a week. Those of you who know me are probably a bit surprised. I’m pretty particular about getting things done on time. I’ve always...
outsiders

An Interview With Jay Lemming, Author of Green Bay Outsiders

About four years ago, just a few months shy of the 2016 election, I interviewed fellow author Jay Lemming for this blog. We discussed Jay's novel Billy Maddox Takes His Shot, along with a few other items like his short story collections and a literary fiction survey...
storm

Sometimes All You Can Do Is Rock With The Storm

A while back, I was having a very bad Monday, and wrote a blog post called Roll With The Punches, Baby! The idea was that sometimes you win, sometimes you lose; sometimes life hands you a bouquet of flowers, other times, a punch in the mouth. On that particular...
dead

Celebrating The Dead

“The bus came by and I got on / That’s when it all began…”This week I was planning to write about some of my adventures (or misadventures) in southeast Asia. But the calendar tells me it’s September 23rd, and that’s a meaningful date in my history. So I’m going back...
short blog long video

A Short Blog Post, But A Long Video Interview

Most of my Monday blog posts are a few hundred words long. Sometimes that's because I'm just plain long-winded (hey, I'm a novelist!), but usually it's for SEO purposes. The Google machine tells you that your "content" should always be at least 300 words long. In a...
game of thrones

3 Reasons the End of Game of Thrones is an Example of Good Storytelling

Social media is interesting: every time an artist or entertainer creates a new work, it’s going to get mixed reviews. Even in the case of a highly popular TV series like Game of Thrones, the armchair critics come out with their claws sharpened—especially when...
author

Are Authors Typically Obsessive-Compulsive?

Recently I’ve noticed a trend in author blogs toward the confessional. After all, no one wants to read about your characters all the time, and God knows that readers don’t want to read about marketing. They want to know something about you. Happy to oblige. Although...