You Can’t Do It All—And You Don’t Have To!

by | May 3, 2021 | Articles | 0 comments

I wrote a post a couple weeks ago called What I’ve Learned In Six Years of Growing An Indie Author BusinessOne of the points ran as follows:

Even if you’re traditionally published, you still have to do a lot of the heavy marketing lifting. As an indie, be prepared to do it all. You can hire someone for some things, but not everything.

Today is about all those other things.

 

The 800-Lb. Gorilla

For authors, Amazon is the 800-lb. gorilla in the room. Sure, some people buy books from other sources. But one way or another, you have to have an Amazon presence. I’m pleased to announce that I now accept Amazon Pay as an option for book purchases via this website. (Go here to see all of them.)

This is something I’ve been looking at for a while. While I wanted to have easy payment options on my own site, I also wanted to make sure people could navigate away from the site and buy their selection via Amazon.

The only problem I had with this method, as a business owner, is that you really don’t want people to navigate away from your site…especially to the world’s biggest superstore. Instead of buying the book, they might suddenly go, Oh, right, Amazon. That reminds me, I need to get some of those socks. Then they search for socks, fall down a clothing rabbit hole, and forget all about that book of mine they were about to buy.

Enter Amazon Pay. Okay, if they can click Amazon Pay on my site, then I don’t have to worry about the above scenario, right?

We shall see, friends. We shall see.

 

Another Gorilla

The other massive corporation you have to contend with as a business owner is, of course, Google. Again, I’ve struggled with the ever-evolving changes to Google Analytics, wanting to make sure I’m complying with all the rules and regs. Also, I thought it would be nice to have the latest version of Google Analytics, since the search behemoth kindly reminded me to implement their G4 (“more intelligent”) experience.

When I say I’ve struggled with Google’s changes, I’m not exaggerating. I found the old Google+ nearly impenetrable, and I’ve rarely tracked my web pages as a result. Lately, however, I’ve really wanted to do so, and that meant I’d need help. You know, hiring someone for those other things.

So today I got my guy to set that all up for me. Yes, I really needed help with it all—especially things like connecting the Search Console with the Google Analytics with the Page Speed. You know, the stuff that’s way over my head.

I’m still the CEO, and the head of the Marketing Dept., and the chief cook and bottle washer. But thank God there’s someone who has the tech expertise I lack who can do those “other things” for me.

drum

“I Want to Bang on the Drum All Day”

Ever have an old song pop into your head and then it’s just there all day?  For those of you reading this who are old enough to get the reference, today’s blog post title comes from a Todd Rundgren song from the early 80s, “Bang the Drum All Day.” Todd Rundgren was...
Ian

We Dodged The Bullet Known As Hurricane Ian

I've lived in Florida for almost 30 years. Sometimes when I write a statement like that, I imagine a reader at the other end: “Are you nuts?” or “Are you some kind of right-wing wacko?” Nope. And again, nope. Florida in the 1990s was a different animal, though. More...
epic launch

An Epic Launch

Today, the SEO overlords may punish me for posting something overly short. But that's okay. Because I had an epic launch this weekend. "Epic launch" is a phrase I've had in my head for a few weeks now. You see, as the publication date for Whizzers drew closer and...
can we talk

Can We Talk?

I don't know how many of my blog readers are familiar with Joan Rivers—possibly not that many—but there was a time when the catchphrase Can we talk? was known to just about every adult in America. Joan may be gone, but it seems like people are talking more than ever....
kicking that can

Kicking That Can Down the Road

When I started writing my latest novel, I didn't have an agenda or even a plan. The story of Whizzers came about very organically, though it has roots in my own life from many years ago. To understand how I evolved as a writer, you almost have to understand how I...
happy new year

Happy New Year From Mike Sahno – Author. Speaker. Publisher.

Today was the last day of 2018, and it's also my last blog post of the year. I almost missed it. One of the only reasons I've had success as an author, speaker and publisher is because I've been both relentless and consistent. I used to think my natural, God-given...
travel

Travel Feeds the Soul

"A good traveler has no fixed plans, and is not intent on arriving." - Lao Tzu I wish I could say I've always loved to travel. Maybe I'm good at being in a different place; the getting there is sometimes a whole other story. Traveling to a foreign locale can be...

Blogging About…Blogging?

Last week I blogged a bit about my upcoming relaunch of Miles of Files and the accompanying blog tour. This week, I'm not delivering just more of the same. Other exciting events are afoot! First off, I'm pleased to announce that I'm going to be hosting another guest...
self-promotion

What’s The Problem With Shameless Self-Promotion?

While I still find it somewhat hard to believe, I've been on Twitter for almost eight years. I know this not only because Twitter shows Joined March 2015 on my profile but also because, even if they eliminate that feature, I use a tracker called Who Unfollowed Me? If...
MLK

MLK Day 2023

Here’s wishing everyone a safe, sane Martin Luther King Jr. Day. For many of us, today is always something of a day of mourning: not only mourning the loss of a great civil rights leader, but also mourning the turn our great nation seemed to take in recent years....

Twitter Tips for Authors in 2023

If you follow my blog, you probably connected with me via Twitter, whether you’re a fellow author or not. In 2020, I wrote a post about Twitter for fellow writers that got a good response. Three years later, the landscape has changed, but some Twitter best practices...
rails

Going Off The Rails (But Not On A Crazy Train)

Last April, I wrote a blog post called Back on Track With a Work-In-Progress. Part of that post was to talk about the difference between a “plotter” and a “pantser” (and to describe myself as a hybrid of the two, a “plantser”). Another, less obvious motive, was to...
French

Those Tricky French Authors and Their Obsessions

Today’s blog post was originally going to be Write Whatever the @#$% You Want, Pt. III. However, after seeing parts I and II lined up, I decided to call an audible and make it something less repetitive. Somehow the SEO gods have gotten into my head. As I’ve mentioned...
scared

Write Whatever the @#$% You Want, Pt. II

In last week’s post, I mentioned a pretty well-known author who has publicly reported his publisher “wouldn’t touch” a new release, in part because a character in his novel referred to herself as “fat.” I heard this story on a podcast, and I remember thinking, “Wait...
censorship

Write Whatever the @#$% You Want

I’ve been stewing on this for a while. It’s been brewing for quite a while. I could probably write a song about it (how about a rap?), but I don’t think I will. This is more of a blog post topic, and it might even deserve a series. And that’s the title and topic of...
gratitude

Should Every Month Be Gratitude Month?

When I was a kid, I loved Peanuts by Charles M. Schulz. I read it daily and collected nearly every paperback volume of the cartoon, so I could see what I’d missed since the comic strip’s inception in 1950.  Certain things stuck: quotes like “happiness is a warm puppy”...
robot

More Thoughts On Robot Writers and The Tech Dystopia

A couple of months ago, I wrote a blog post here called When Will the Robot Overlords Replace Us? Apparently, I’m fairly obsessed with this stuff, because every time I come here and empty my brain, it seems to come up again. Today is no different. Part of the reason,...