As I mentioned on here a couple weeks back, my freelance copywriting gigs feed my addiction to writing fiction, not vice-versa. However, my copywriting business is just part of a larger vision for Sahno Publishing, and that’s a publishing company that provides services – or at least access to services – well beyond the scope of normal, or average, writing services.

See, I don’t think that a Master’s in English and 16 years of pro writing experience should lead me to provide mediocre content. Far from it. In fact, the whole point of Sahno Publishing at its initial launch was literary excellence. And excellence has to extend beyond the literary and into every other aspect of the business, too.

I also mentioned that speaking engagements can mean a lot, not just for clients, but for the company. So I’m dramatically ramping up my speaking efforts over the next 10-12 months, with the goal of attaining Certified Master Speaker status in May 2018.

Those of you who have already heard of me, or who know me personally, may be surprised to see me making media appearances. Don’t be. That’s part of the plan. As the result of working with some great clients, I’ll be changing my approach to the types of projects I will take on. The Sahno Publishing model now has Ghostwriting for Entrepreneurs at the top of the list, and I plan to finish a ghostwritten book every month over the next year. With a book project taking three months on average, that’s a lot of books.

If you know a business owner who wants to have a book they can use as an extended business card, have them give me a call and we’ll chat. I’m working on one now, and have another one on the hopper. Again, as a result of the great folks I’m working with, the calendar is going to fill up, and once that happens, I have to back off to make room for speaking gigs. If you need that book before 2017 is over, call (813) 528-2622. I have someone onboard who is going to be feeding me these projects without my having to go look for them, so don’t delay if you’d like me to be your guy.

identity

Who Are You? And What Do You Want?

Readers of this blog who are also movie buffs may be able to help me out today: tell me where I got that title about identity! I’m fairly certain there was an old movie or TV show where a character said, “Who are you? And what do you want?” But for the life of me, I...
holidays

Books: Great Holiday Gifts, or The Greatest Holiday Gifts?

I saw a cartoon the other day that features a character who's starting to sing, "It's beginning to look a lot like..." A second character quickly and quietly puts the first character down, saying, "Shh. Sleep now." Dark stuff, right? But hey, these are dark times—in...
drum

“I Want to Bang on the Drum All Day”

Ever have an old song pop into your head and then it’s just there all day?  For those of you reading this who are old enough to get the reference, today’s blog post title comes from a Todd Rundgren song from the early 80s, “Bang the Drum All Day.” Todd Rundgren was...
newsletter

Got Those Old Indie Author Newsletter Blues

It’s Monday again, and that means it’s time for my weekly blog post. Today I’m going to talk a bit about newsletters—more specifically, the kind of newsletter an indie author like myself sends to his readers. For those of you who aren’t familiar with the concept, an...
political

Navigating the Murky Waters of Political Correctness

“If you don't have a sense of humor, it just isn't funny.”  —Wavy Gravy   When it comes to political correctness, I’m not convinced we should go back to the “good old days.” I mean, do we really want to go back to calling someone born to an unwed mother a...
slow

How Fast Is Too Fast? And How Slow Is Too Slow?

Do you crank out copy at a fast and furious rate? Or are you “the slow one,” the writer who labors over every word, phrase, or even punctuation mark? Or, even more weirdly, are you one of those writers who strikes a happy medium between racing and plodding? I must...
excellence

Literary Excellence and Why Writers Need to Be Readers

Back when I first launched my company, I often used the phrase literary excellence as part of my branding. The idea was that Sahno Publishing evolved out of the notion that literary excellence is more important than a financial formula. The company entered the...

How Do You Write About Sex—Seriously, Irreverently, or Not At All?

“Writing about sex is like engaging in sex: it’s hard. Or, it should be.” —Sean Murphy   Today I want to talk about fictional scenes where characters either discuss sex or engage in sexual activity. I’ve been thinking about this quite a bit, because I’m working...
sanity

New “Writer Problems” Series, Topic #10: Maintaining Some Semblance of Sanity

I’m going off the rails on a crazy train. —Ozzy Osbourne, "Crazy Train"   Last October, I posted an article on pandemic fatigue, about how 2020 had been exhausting. Ha ha ha! The pandemic was only seven or eight months old by then! Who’da thunk it? I must be some...
disturbances

New “Writer Problems” Series, Topic #9: Distractions, Disruptions & Disturbances

This week's blog post has three sections: distractions, disruptions and disturbances, as if they were three unique items—which, of course, they can be. There’s a common “writer” meme that reads, “Being a good writer is 3% talent, 97% not being distracted by the...