When it comes to networking, making connections with people who have a greater influence in your industry can be beneficial in ways that go on and on. This has proven true for many people, I’m sure, and I know I’ve seen it in my own experience.

Two recent examples come to mind for me, writers who rank high in the upper echelon of influencers in the publishing industry: Frances Caballo and Anne R. Allen. Frances hosts a blog called Social Media Just for Writers, and Anne co-hosts a blog with fellow bestselling author Ruth Harris.

These writers appear all over social media. I see them frequently cited by people like Joel Friedlander and Joanna Penn. A recent post of Frances’ on her blog linked out to articles by Anne and by Joanna Penn. So you can see that this upper echelon consists mainly of folks who know each other and support each other’s work. It’s not about competition. It’s about collaboration, sharing resources and ideas.

I’ve been the beneficiary of Frances’ wisdom for quite some time, having gotten into one of her courses on social media for authors in early 2016. More recently, Anne featured me on her blog to talk about Miles of Files. Now, when I first contacted Anne about appearing on her blog, I was looking to do it as the kickoff of a blog tour. She mainly hosts bestselling authors, but I guess we hit it off, and the rest is history.

The reason I explain all this is that I want to emphasize the importance of connection. These were not what I’d call “transactional” interactions. Sure, I paid for a course Frances sells, and sure, I offered a free post on Anne’s blog. But my motives weren’t strictly unselfish, right? I wanted to get more exposure through Anne’s blog, and I wanted to get better at using social media for business from Frances’ materials. I think we all benefited from our interactions.

Beyond that, I have seen my own name and picture pop up out of nowhere on an article that I didn’t even know about…all as a result of these relationships. To clarify, Frances and I follow each other on Twitter (and Anne and I do, too), and sometimes they post an article that’s been published elsewhere. Last week, I saw where Frances had posted an article on Joel Friedlander’s site, The Book Designer. Her article gave great advice on how to be social on social media, with illustrations from actual interactions. Lo and behold, there I was, having tweeted the replay video of one of her webinars after she ran it.

Next thing I know, Anne posted the same article on Facebook, so I shared Anne’s post on my Sahno Publishing Facebook page…which I guess inspired Anne to then go ahead and like my page. I also posted in the comments section at the end of Frances’ article, and here’s how that went:

So, you can see the automatic benefit of this kind of actual, personal social media interaction: a real person liking your content, and your name and face getting in front of that person’s audience. That’s how it works. I’m not saying I’m great at this stuff. What I’m saying is that I’m genuine and sincere, and I understand that you have to give to get. And really, it’s just that simple!

editor

Need A Writer? An Editor? A Proofreader? How About All Of The Above?

Late last week I got a call from a husband and wife asking about vanity publishers. Yes, such predatory companies are still out there, preying on the hopeful. These nice folks asked me if it sounded legit when a "publisher" offered to put the wife's book out for a...
MLK

Martin Luther King Jr. Day 2021

Here’s wishing everyone a safe, sane Martin Luther King Jr. Day. For many of us, today is always something of a day of mourning: not only mourning the loss of a great civil rights leader, but also mourning the turn our great nation has taken in recent years. Sadly, it...
election

Meet The New Year—Same As The Old Year?

Looking back at the blog over the past few months, I see a few obsessions emerging. Nothing surprising there—of course we’re all suffering from pandemic fatigue, and I’m not surprised to see my worries about the 2020 election as topics. In my October 26th post, If...
healthcare

Feeling Wiped Out? Get Up and Out!

I don’t really think of myself as a healthcare writer, although I did earn a living for many years by marketing a variety of healthcare services—from traditional to alternative medicine. These days, I’m more in the Author-Speaker-Publisher mode, writing books and...
wrap

… Aaaaand That’s a Wrap

​How many of you will be glad to wrap up 2020? Can we have a show of hands? Yeah, that’s what I thought. Man, oh man, did anyone have a great year? I suppose a few billionaires were sheltered enough from the storm, or profited heavily from the work-at-home trend, that...
syzygy

From The Shadow Side to the Syzygy

Anima rising, Queen of queens Wash my guilt of Eden Wash and balance me - Joni Mitchell, Don’t Interrupt the Sorrow   I’ve always enjoyed learning new words—or, as is more likely at my age, relearning words I’ve forgotten—so I was pleased to put syzygy in the...
interregnum

What To Expect From An Interregnum

I had a very strange, little-used word pop into my head the other day: interregnum.  Cambridge English defines interregnum as "a period when a country or organization does not have a leader." That certainly seems to apply at this moment. Merriam-Webster's definition:...

Why Are You Being So Rude?

​Hunter S. Thompson and Kurt Vonnegut were two of the people most responsible for me wanting to become a writer. I was a teenager, and couldn't believe you could actually get paid to be so rude, irreverent, and just plain weird. I used to love to turn people on to...
cancel

Anyone Else Thinking about Canceling Cancel Culture?

Ordinarily, I’m on the side of the poor, the beaten-down, the marginalized. In short, the outsiders. But this week, what’s on my mind is something a little on the opposition side, or what I’d like to think of as the middle. Most everyone who knows me would describe me...