Speak Now or Forever Hold Your Peace

When I was thinking of the title for this week’s post, I realized I really needed to look it up and confirm that the word is “peace” and not “piece.” Just in case.

I’d forgotten that that expression is commonly used in weddings…ironic, since my lovely wife and I celebrate our wedding anniversary today. (Don’t worry, faithful reader: I’m not in the dog house yet, as my wife rarely has time to read my blog).

The reason I thought of speaking is simple – I had a speaking engagement just over a week ago, and, like most writers with the business model of Author/Speaker/Coach, I’m looking to do it again.

Not sure if I actually opened with a joke, but I did make mention early on in my talk of the fear of public speaking. The common statistic is that the #1 fear on people’s lists of worst fears is public speaking, followed by death at #2. Of course, it could actually be deathcaused by having to speak! That was the joke I made.

Except it’s not really a joke. Because most people find the prospect of speaking in front of a group so terrifying – even if they are well-prepared with notes and have spent time rehearsing – I thought it best to spend a little time on it.

Personally, I love being in front of a group, especially when there’s a podium like the one below. If I have a microphone, that’s fine, but if not…no problem. I can be loud.

So, why do I like this kind of event? Is it my natural writers’ inclination for attention? My love of the sound of my own voice?

No. Actually, I’m just as much an introvert as the next author. The reason I love it, the real reason, is because I know I can do it and feel that I’ve been reasonably successful. And that means preparation.

Sure, I had a year of Oral Interpretation in college, and have done some theatre. But the reason I can do this kind of thing well is the same reason I can write well, and it’s the punchline to the old joke, “How do you get to Carnegie Hall?” Practice, practice, practice.

You see, I’ve been in front of many, many groups, speaking anywhere from 20 minutes up to a couple of hours. Among other things, I’ve taught college English, and run meetup groups. That means I can speak with notes, but I can also speak extemporaneously.

When you start to build your author platform, you need to spend time on social media, and on doing all sorts of online marketing activities. But not all your time. You want to make sure that if you’re going to be on TV, or on the radio (as I was in February and will be again in June), you aren’t petrified. You need coaching and you need some practice.

If I can help with that process, I’ll be happy to do so; if you’re an author, and need that marketing training, send me an email at info@msahno.com or give me a call at (813) 528-2622. I’m ready to help.

Who Are Your Greatest Connections?

When it comes to networking, making connections with people who have a greater influence in your industry can be beneficial in ways that go on and on. This has proven true for many people, I'm sure, and I know I've seen it in my own experience. Two recent examples...
storm

Sometimes All You Can Do Is Rock With The Storm

A while back, I was having a very bad Monday, and wrote a blog post called Roll With The Punches, Baby! The idea was that sometimes you win, sometimes you lose; sometimes life hands you a bouquet of flowers, other times, a punch in the mouth. On that particular...
catholic school

I Survived Catholic School

This post isn’t meant to be provocative, though I understand my readers who also happen to be good Catholics might see it that way. No, it’s something else altogether.Years ago, it wasn’t unusual to hear someone talking about how the nuns hit their knuckles with...
Juneteenth

My Weird Juneteenth Reading Experience

Today is a federal holiday, the second year Juneteenth is officially recognized as such. I don’t have it off, and neither does my wife, but I respect the holiday and the need for it. In thinking about today’s blog, I wished I had something intelligent and insightful...
no more for the road

No More For The Road

I took my last drink 32 years ago. Hard to believe I’ve reached that many years of continuous sobriety. If you’d asked me the day before I stopped drinking whether I had an alcohol problem, I would have said No. Mainly because I didn’t think I did. What I had was an...
technophobe

The Technophobe Part 2: Why I Wish I Was Better At Some Of This Stuff

The last few weeks have been all about pros and cons. In June, I wrote several blog posts about my biggest strengths, and now I’m writing about some of my greatest challenges. So the two categories are, roughly, “Stuff I’m Good At” and “Stuff I Wish I Was Better At.”...
artificial

Proust in the Artificial Intelligence Era

Let's consider this week’s post as part two to last week’s part one, When Will the Robot Overlords Replace Us? I know I've been thinking, talking, and writing about this a lot lately. Today, though, I have a different spin—one which both surprised and amused me. Last...
optimism

Are We Ready to Make A Case For Optimism?

Most anyone who reads this blog probably knows I’m not what you call a Pollyanna type. Not that I’m a pessimist. Far from it. But as we’ve all endured the slings and arrows of the last four years—and especially the last year of Plague—I haven’t exactly been pumping...
happy new year

Happy New Year From Mike Sahno – Author. Speaker. Publisher.

Today was the last day of 2018, and it's also my last blog post of the year. I almost missed it. One of the only reasons I've had success as an author, speaker and publisher is because I've been both relentless and consistent. I used to think my natural, God-given...

Cover Reveal: Rides From Strangers

Rides From Strangers is coming! Today’s post is a reminder about the upcoming publication of my new short story collection, which is indeed called Rides From Strangers, after the first story in the book. For those of you already on my email newsletter list, I will be...

What If I Don’t Want to Sell?

Yesterday I had the pleasure of giving a talk called Marketing Your Novel that was hosted by the Orlando Public Library. A good twenty people or so were kind enough to show up on a blazing Florida Sunday afternoon to hear me speak.

The talk went well: I gave the group an overview of my experience both before publishing my novels and after, and tried to deliver as much value as I could in an hour. I talked quite a bit about building an author platform prior to publication, about social media options, and even included a little about my own company, Sahno Publishing. After all, what good is a talk on marketing if you don’t market yourself a bit?

Afterwards, a few people came up to talk to me, as I had books available for sale and was open for questions. I was a little surprised by what complete strangers admitted to me.

The questions that came up included the following:

• How can I view myself as a writer if I haven’t published yet? I feel like a fraud.
• How do I start a business Facebook page if I don’t have a personal Facebook page?
• What if I don’t want to sell? How can I find someone to do it for me?

The first question wasn’t that surprising; it’s so normal, it’s practically a cliché. What authordoesn’t feel like a fraud before they actually have a book they can hold in their hands? I totally empathize with the feeling, and had a good conversation with that writer. I hope it helped.

The question about Facebook is a curious one. I’ve had a personal Facebook page so long, I simply created a new one for my business while logged into the personal account. I could only advise the writer to check the internet for instructions, or try creating a business page on Facebook from square one. Anyone out there have ideas on this, feel free to add to the comments section.

The last question is the one I most want to address here: what if I just don’t want to sell my book?

This one kind of freaked me out. I mean, I had just gotten through telling a room full of people, “You’ve got to be the number one salesperson for your book,” and now a self-published author was asking for a different solution. I don’t know if she just didn’t want to put in the work, or was afraid to fail…maybe a little of both. Whatever the case, she didn’t want to sell.

I guess one solution is to pay someone else, but that wasn’t the answer she wanted. Another idea would be to give away the book, but she didn’t want to do that, either. If you’re with a major publisher, they’ll do a bit of the work for you, but self-published? No way.

I told her she might find a college student who would do it for free for a short time, just to get some job experience in sales. Other than that, I was at a loss.

Can you outsource one of your most important jobs as a self-published author? I wouldn’t, but what do you think? Leave a comment here, or email me at info@msahno.com.

For more on Sahno Publishing, go to msahno.com.

litfic

Leaving the Litfic Category Behind?

Today’s blog is NOT an advertisement for products or services I offer. However, I do want to extend an invitation to join my email newsletter list to get content that’s (mostly) not available elsewhere.One thing about the author life that never fails to entertain is...

A Vacation Blog Post and a Manross Library Appearance

The following post has been pre-scheduled. I've never tried to pre-schedule a blog post before, so I had to look up how to do it. If you know me well, you won't be surprised by that. Hey, I'm on vacation while you read this. Modern technology! I find it interesting to...

Self-Publishing: The Trouble with Going It Alone

Indie publishing is on the rise but tread carefully. Self-publishing is exactly how it sounds:everything depends on you and you alone. Sure, you get to make all of the decisions, but that also means you have to make all of the decisions. Editing, proofreading,...
sausage-making

Book Projects: The Sausage-Making

Lately I've been writing a few blog posts about my background and life experiences, some of which may be of interest to my readers. Today I'm going back to talking about books a bit, but I think this topic may interest both fellow writers and non-writers. Of course,...
ebook

Another Monday Blog Post – And a Special Offer

One of the great things about WordPress websites is the ability to schedule blog posts. So Happy Monday to you, but you're probably reading this while I'm taking my wife to DisneyWorld! Last week was "Happy New Year" time, so now we're into good old regular blog...
dead

Celebrating The Dead

“The bus came by and I got on / That’s when it all began…”This week I was planning to write about some of my adventures (or misadventures) in southeast Asia. But the calendar tells me it’s September 23rd, and that’s a meaningful date in my history. So I’m going back...
political

Navigating the Murky Waters of Political Correctness

“If you don't have a sense of humor, it just isn't funny.”  —Wavy Gravy   When it comes to political correctness, I’m not convinced we should go back to the “good old days.” I mean, do we really want to go back to calling someone born to an unwed mother a...

It’s A Small World After All

Most of my blog posts are related in one way or another to the business of being an author - expanding your author platform, improving your book marketing, and so on - and not strictly self-promotional. However, every once in a while, I've got a radio interview or...
process

Create A Process That Works For YOU

This week’s topic: create a process that works for you. I can’t tell you how many times a fellow author’s quote has upset me for the simple reason that their opinion is presented as fact. Here are a few examples: “Write every day, line by line, page by page, hour by...

Blatant Self-Promotion Post

This week is The Big One: the 2nd edition of Miles of Files launches on Mar. 10th, almost 15 months to the day of its initial release! When I won a book cover design from 99designs, I immediately thought of Miles. I was never quite as enamored with the original cover...

Self-Publishing: The Trouble with Going It Alone

Indie publishing is on the rise but tread carefully. Self-publishing is exactly how it sounds:everything depends on you and you alone.

Sure, you get to make all of the decisions, but that also means you have to make all of the decisions. Editing, proofreading, formatting, interior design, cover art, marketing. Self-publishing is a full-time job. And boy, is it tedious.

How do you find an editor? How do you know if they are a good editor? Do you need a proofreader? Are there any errors? Does the book itself look professional? Do you even get a hard copy or is it simply published electronically? Who is going to buy the book? How are you going to get the word out?

All these concerns and more will flood your mind if you choose to go it alone and indie publish.

Self-publishing is certainly not a goldmine, either. The money won’t just come rolling in with the click of a button and the completion of the finished product. Many people even price their books at 99 cents online just to try and get some sales. Isn’t your work worth more than a dollar?

And because anyone can self-publish, the quality of the finished product comes into question. Many people have published mediocre work, degrading the overall quality of today’s literature. Because of this flooding the market with lower quality books, indie publishing comes with the stigma that the work may not be of the highest standards.

Of course, some people have been successful…but not without a whole lot of work beyond the actual completion of the manuscript.

For first-time authors, self-publishing can be quite daunting. Sahno Publishing wants to help new authors through the scary publishing world. We take care of the tedious work so you don’t have to. Get in-depth training on marketing your novel from start-to-finish, or go beyond just a book and learn how to build a business. Visit msahno.com to find out more.

coronavirus

Nobody Likes Being Sick—But The Coronavirus Is Making People Scared Of Even Getting Sick

​Readers of this blog undoubtedly know I sometimes create Monday posts geared toward providing helpful info, but also sometimes use it as my personal ranting space. Today's post is the latter, but it's going to be a short one. No, I don't have the coronavirus, but...

Taking a Page from the Dylan Playbook?

Although he doesn't use the term himself, recent Nobel winner Bob Dylan's relentless touring has been referred to as the Never-Ending Tour. Taking a page from the Dylan playbook might seem like a weird idea for an author, but recently I have thought about doing just...

Cover Reveal: Rides From Strangers

Rides From Strangers is coming! Today’s post is a reminder about the upcoming publication of my new short story collection, which is indeed called Rides From Strangers, after the first story in the book. For those of you already on my email newsletter list, I will be...
shoemaker

“Shoemaker, Stick to Thy Last!”

I always try to help my fellow indie authors by passing on my experiences. Among the most important, in my mind, is don’t be a jack of all trades, master of none. Find your niche, and stick with it. This might not be the greatest advice if you’re already a...

Why Are You Being So Rude?

​Hunter S. Thompson and Kurt Vonnegut were two of the people most responsible for me wanting to become a writer. I was a teenager, and couldn't believe you could actually get paid to be so rude, irreverent, and just plain weird. I used to love to turn people on to...
MLK

MLK Day 2023

Here’s wishing everyone a safe, sane Martin Luther King Jr. Day. For many of us, today is always something of a day of mourning: not only mourning the loss of a great civil rights leader, but also mourning the turn our great nation seemed to take in recent years....
rewriting

New “Writer Problems” Series, Topic #6: How Much Rewriting is Too Much?

Today's blog post was supposed to be an expansive one, delving in the subject of rewriting. In my own case, I spent years obsessively returning to manuscripts, revising them again and again until they were—as far as I could tell—perfect. As perfect as I could make...
market

How Do You Sell A Book in the Digital Age? Market, Market, Market

"I need a steam shovel, mama, to keep away the dead / I need a dump truck, baby, to unload my head." —Bob Dylan   Sometimes these days we all feel like the guy in today's photo, right? A head full of books—both paper and electronic—and a million tasks that need...

How Do You Write A Book?

This past week I had the chance to talk to a fair number of business owners. That's normal for what I do, but the interesting thing this week was the similarity of the conversations. Not all entrepreneurs ask me the same things. Some ask me what I do. Many of them end...
marketing

Why I Don’t Want You to Buy My Latest Book—Yet

​One of the biggest challenges indie authors face is that of marketing. We ask ourselves a million questions when putting together a marketing plan, often with answers that are hazy at best. Who is my audience? Where do they find books? What marketing services should...

Frustrated By the Publishing Process?

Beep. Beep. Beep. You wake up bright and early to the sound of the dreaded alarm clock. First thing, you brew some coffee and grab your computer. It’s a Thursday, so you have to go to work, but you feel compelled to start each day with a bit of writing. You also dutifully edit your manuscript briefly…though by now, you could probably recite it word for word.

One look at your watch and the numbers tell you it’s time to stop daydreaming and start getting ready for the job that actually pays your bills.

During lunch, your mind wanders to where your writing left off. If you could just get the wording right…but your half hour is up.

When the big hand on the clock rolls around to the five, you practically run out the door. You’ve had more than enough insurance talk for one day.

Stepping outside, you see that the clouds rolled in and the promise of rain hangs in the air. What a perfect evening to read a good book. But you just finished Great Expectations by Dickens and are in need of another hearty story.

You make a sharp left turn toward the bookstore, one of your favorite spots. You skim through the aisles. Who will it be tonight? Joyce, Woolf, Eliot, Faulkner? Joyce it is, with A Portrait of the Artist as a Young Man.

On the way out, you can’t help being intrigued by the books so dominantly on display by the door. Just a quick peek…boring, not interested, is this a joke? A series of similar phrases rolls through your head as you quickly scan through these “New Must Reads.” Your manuscript is so much better.

When you arrive home you grab the mail. Bills, bills, and…a letter from that big publisher! Your heart races. This could be it! You must have queried a hundred companies, and finally a response. You tear the envelope in one quick swipe.

“Your manuscript does not fit our current plans.”

Normally, you settle in to read or write again after dinner, but the rejection letter leaves a bitter taste in your mouth that even your favorite meal can’t alleviate. You move your manuscript off the desktop on your computer into a folder titled Old Work, where it begins to collect digital dust.

This scenario is all too common for many writers. At Sahno Publishing, we don’t want that to happen to you. Our goal is to help great, unpublished authors find a wider audience. Learn more at msahno.com.

catholic school

I Survived Catholic School

This post isn’t meant to be provocative, though I understand my readers who also happen to be good Catholics might see it that way. No, it’s something else altogether.Years ago, it wasn’t unusual to hear someone talking about how the nuns hit their knuckles with...
California

California Dreamin’: Researching the 5th Biggest Economy in the World

Today's post is more than a mere reference to an old Mamas and Papas song. It's also a little bit about my experience. Let me explain. I'm a New Englander. Born and raised, as they say, in Connecticut, which I've often referred to as "just a suburb of New York City."...
copyright

Does Copyright Still Matter in the Digital Age?

One thing about working as a full-time freelance writer: it’s usually feast or famine. That means exactly what it sounds like. Sometimes you’re so busy that you almost forget to market your business, and other times, you’re looking for more projects. This month is one...
happy new year

Happy New Year From Mike Sahno – Author. Speaker. Publisher.

Today was the last day of 2018, and it's also my last blog post of the year. I almost missed it. One of the only reasons I've had success as an author, speaker and publisher is because I've been both relentless and consistent. I used to think my natural, God-given...
asia

Adventures In Southeast Asia

“A writer never has a vacation. For a writer, life consists of either writing or thinking about writing.” ― Eugene Ionesco I first began visiting Southeast Asia over twenty years ago, so it probably comes as a surprise to readers that I haven't written about my...

How Freelance Writers Can Ditch The Content Mills – And Get Paid What They’re Worth

So today turns out to be a great day for a guest post, since I've got a sprained wrist – time to rest my hands and arms. Without further ado, here's freelancer extraordinaire Tara Malone on how to ditch the content mills! You’re sick and tired of your day job and...
maintenance

Closed For Maintenance: Me

Here comes the upfront apology for blog subscribers: I got nothing this week. It's not that I've got nothing to say. As anyone who knows me is well aware, I never, ever run out of things to say. Even my lovely wife has occasionally let me know, in relatively gentle...
proofreading

The Improtance Of Poorfreading

So right up front, I know I'm taking a gamble with today's headline. I only hope most readers of this blog will be able to translate Improtance into Importance, and Poorfreading into Proofreading. Goodness knows Spellcheck tried to change them on me. The reason for...
Biden

If There Ever Was a Time to be Apolitical, This Isn’t It

Anyone who has read a handful of my blog posts, or better yet, my fiction, probably has a pretty good handle on where I stand politically. I’ve been known to rail against the orange monster in the Oval Office from time to time. In fact, I wrote back in 1994 that...
editor

Need A Writer? An Editor? A Proofreader? How About All Of The Above?

Late last week I got a call from a husband and wife asking about vanity publishers. Yes, such predatory companies are still out there, preying on the hopeful. These nice folks asked me if it sounded legit when a "publisher" offered to put the wife's book out for a...

Radio, Radio

Last month, I had the pleasure of being the guest on a terrific radio show for authors: the Joy on Paper program hosted by PatZi Gil. PatZi was kind enough to invite me on the show to talk not only about my third novel Miles of Files, but also about my company, Sahno Publishing.

The conversation went well: we seemed to agree on everything, and PatZi even went so far as to emphasize the importance of the types of services I offer. It was the friendliest of interviews.

Afterwards, I began to reflect on it. I had to admit that the show brought up a few questions in my mind, and I wondered how I would answer some of these concerns. I’d talked about quality literature, my company slogan “Written to a Higher Standard,” and a bit about my challenges with editing and proofing 1,000 pages of my own material over the long, hot summer of 2015.

The questions that came up included the following:

• How do I recognize literary excellence?
• What happens during editing?
• What’s involved in formatting e-books, as opposed to paperbacks?
• What is an ISBN number, and why do I need it?
• How do I determine what is the best cover design for my book?

I’ve always trusted my own education and instincts to define literary excellence, but I had to admit, it was a little like Justice Stewart’s famous definition of obscenity: “I know it when I see it.” Maybe there was room for a more concrete answer in future discussions.

Much the same process occurred to me when I reflected on the editing process. I’d already worked for almost 15 years as a professional copywriter, editor and proofreader when I went through final edits of my own work…after paying for professional editing. I was editing the editor, making grueling choices to accept or reject changes line by line. How would I define such a process?

“Well, you correct the errors, and then you replace the good stuff with better stuff.”

“Uh, you make things clearer and easier for the reader, whilst striving to maintain the power of your prose.” Again, I had to admit, this was not easy to articulate.

The ISBN conversation was a little simpler. Wikipedia was quick to remind me that ISBN stands for International Standard Book Number, and defined it nicely as “a unique numeric commercial book identifier.” It also differentiated between ISBNs for e-book, paperback and hardcover editions, a conversation I have had more times than I care to remember.

Thinking about these concerns really brought me back to the experience of publishing my first three novels simultaneously – a Herculean task, and either brave/inventive/a brilliant marketing scheme or insane/crazy/weird, depending upon whom you ask – and I remembered why I started this company. I want to help others who are thinking about putting themselves through even 1/3 of the work I put myself through in 2015.

PatZi and I touched on this briefly during that hour-long radio program, but it was mostly pleasantries…in stark contrast to that long, hot summer when I was going it alone with these massive projects. I’m looking forward to helping authors who feel like they, too, know all about literary excellence, because they have reached for it, and found it on the pages in front of them.

For more on Sahno Publishing, go here
For more on the Joy on Paper program, go here

advance reader copy

Does An ARC Have to Include A Cover Illustration?

One of the most confusing concepts in publishing is that of the Advance Reader Copy, or ARC. I call it confusing because there appears to be no universal agreement on what those initials actually mean. While some sources refer to an ARC as an Advance Reader Copy,...
history

Nostalgia, Conspiracies, and A Vanishing World

Recently, I’ve been visiting the minutiae of history a little more than usual. Some of my readers may be aware that I’m a a big music fan, and have collected music in various formats over most of my life. While it’s often digital these days, I've also been known to...

Talk of der Führer at the Local Library??

This past weekend I had a pretty weird, disturbing experience related to Nazism, which I only documented on my personal Facebook page. In retrospect, it's probably just as good for blog fodder as anything else. I must be a little naive, because somehow I've managed to...
coding

You Can’t Do It All—And You Don’t Have To!

I wrote a post a couple weeks ago called What I’ve Learned In Six Years of Growing An Indie Author Business. One of the points ran as follows: Even if you're traditionally published, you still have to do a lot of the heavy marketing lifting. As an indie, be prepared...

Cover Reveal: Rides From Strangers

Rides From Strangers is coming! Today’s post is a reminder about the upcoming publication of my new short story collection, which is indeed called Rides From Strangers, after the first story in the book. For those of you already on my email newsletter list, I will be...
stars

Working on Novels

This week I’m back to blogging about the love of my life – no, not my lovely wife, Sunny, although I must admit she’s the true love of my life. I mean I’m blogging about my fiction again. People know me for a few different things: author, speaker, publisher. And since...
running

Running & Writing: A Classic Combo

Writing and running. It’s one of the oldest and, to my way of thinking, weirdest connections in the world. I’ve been a writer, truly, since 1979. Over these past forty years, I’ve written hundreds of poems and songs, and a handful of publishable short stories. (I’ve...
remember 80s

Remember The 80s? Placing Scenes in History in My Most Recent Novel

Remember the 80s? How about the 70s, or even the 60s? Of course, I know the old expression: if you remember the 60s, you weren't there. But in my house, it was different. I was born in the 60s, but in my house it was pretty much like the 50s. No discussion of the war...

A Vacation Blog Post and a Manross Library Appearance

The following post has been pre-scheduled. I've never tried to pre-schedule a blog post before, so I had to look up how to do it. If you know me well, you won't be surprised by that. Hey, I'm on vacation while you read this. Modern technology! I find it interesting to...