“I need a steam shovel, mama, to keep away the dead / I need a dump truck, baby, to unload my head.”

Bob Dylan

 

Sometimes these days we all feel like the guy in today’s photo, right? A head full of booksboth paper and electronicand a million tasks that need our attention right now. Who has time to market a book?

But you know what? That’s exactly what you have to do, whether you’re an indie author or traditionally published. No one is going to do it all for you. That’s just not the way the business works anymore.

Over the past few weeks, I’ve been publishing a video series called From Manuscript to Publication on my YouTube channel. The first three parts were about editing, proofreading, cover design and interior design.

This week’s video will be all about marketing, though. And it stands to reason I know a bit about this topic, since I’ve earned most of my living as a writer since 2001 doing what’s known as marketing writing.

 

Marketing in a Glutted Market

I’m a creative, so I’m always wanting to make something. Thing is, people don’t always want to pay you for what you’ve made, so you do what you have to do to earn a living. Hence, the marketing writing trajectory.

The good news is that when you spend much of your time creating content designed to make sales, you learn a little about how to create similar content for your own stuff. You learn how to market to readersyour readers.

And when it comes to marketing in a glutted market like today’s, where thousands of new books come out every day, you learn something invaluable. Recognizing the importance of different strategies is priority number one in setting up your book’s marketing plan.

You can do a lot of things, but here are a couple I’ve found crucial in marketing my own stuff:

 

1) Take a targeted approach, not a scattershot one. Not everyone is your reader. Talk to your readers, not everyone’s readers.

2) Use different strategies. I have my monthly newsletter; a GeniusLink for my latest book which gets almost 1K clicks per month; and a social media management software. And that’s just for starters!

 

If you’re new to the publishing world and have some questions, let me know in the comments below. And if you’re a seasoned professional who would like to add your two cents about book marketing, I welcome your comments, too!

metaphysical

Five Ways You Can Help With a Local Book Launch Event

This week I want to write a bit more about my fourth novel, Whizzers. It’s my current Work-In-Progress, and I plan to have it finished this year in order to launch it in 2019. One of the few luxuries of being an independent author is that I haven’t set a firm...
team

Come Join My Book Launch Team!

A few months ago, I wrote a blog about book launches where I introduced the subtle difference between a launch team and a street team. Simply stated, there’s usually plenty of overlap, but a launch team may include people not part of your street team – vendors, people...
Sahno

Let’s Get Personal: Why Do I Write?

I’ve been on a marketing campaign for the past couple of weeks, and missed my deadline for this blog last Monday…so I just plain skipped a week. Those of you who know me are probably a bit surprised. I’m pretty particular about getting things done on time. I’ve always...

What If I Don’t Want to Sell?

Yesterday I had the pleasure of giving a talk called Marketing Your Novel that was hosted by the Orlando Public Library. A good twenty people or so were kind enough to show up on a blazing Florida Sunday afternoon to hear me speak. The talk went well: I gave the group...

Five Mistakes New Authors Make

Every author starts as a newbie, even if they held a job as a writer in some other capacity. The publishing business can be incredibly daunting for a newcomer: many authors work alone without much feedback, so their mistakes, while understandable, are also far too...
kicking that can

Kicking That Can Down the Road

When I started writing my upcoming novel, I didn't have an agenda or even a plan. The story of Whizzers came about very organically, though it has roots in my own life from many years ago. To understand how I evolved as a writer, you almost have to understand how I...
answer

We’re All Looking For The Answer

Today’s post is a bit of a topic combo, if there is such a thing. What’s on my mind? Elements of a February 2019 post called No More For The Road and the March 2019 post I Survived Catholic School.Don’t worry. I won’t repeat what’s in them. You can read them for...
spiritual

Do You Have An Interest in the Spiritual?

Today’s post is the second of a three-part series I’m creating on some of my personal interests. Last week, I wrote about metaphysics; this week, I’m writing about spirituality; and next week, I’ll be writing about music.Of course, the metaphysical and spiritual are...
manuscript

Top Five Things to Check Before You Turn Your Manuscript Over

This week's blog post is for my writer friends. Everyone has a checklist of things they know they need to consider before publishing. When it comes time to turn that manuscript into a book, it's all too easy to get caught up in marketing considerations or thoughts of...
recovery

Recovery 202? Long-Term Sobriety Is Possible

So, the plan for today was to write a post about recovery. Unfortunately, I’m in a different kind of recovery mode today—recovering from a sinus infection. What that means for you, the reader, is I’m going to keep this short. Really short. I took my last drink 30...