A few months ago, I wrote a blog about book launches where I introduced the subtle difference between a launch team and a street team. Simply stated, there’s usually plenty of overlap, but a launch team may include people not part of your street team – vendors, people who rent space to you, and so forth.
The reason for my obsessive focus on launches lately is twofold. First, I’ve just finished a project for a client who is launching his first book for his new publishing company. So it’s going to be a “launch-oriented” Fall. Secondly, I’m releasing my fourth novel, Whizzers, in 2019. And that means I’m putting a lot of emphasis on building my marketing plan well in advance of publication.
Today’s post is really about that second aspect. I’m looking for a broad range of folks to get in on the launch and street teams, not only because I need their help but also because I can help them in return.
To that end, here are some of the categories I’m emphasizing as I build the book, build the plan, and build the teams.
- Readers – reviewers, book bloggers, fellow authors, influencers. Every book needs as many readers as possible, of course. And this time, I’m looking to reach as broad an audience as I can. I’ll give a free copy of the e-book to anyone who joins my email list. I’ll also send a free signed copy of the paperback to anyone who participates in the launch team. Email me at firstname.lastname@example.org to join the list or get more info.
- Design – both book cover and interior design. I’ve used different people in the past, and had mixed results. For this novel, I’m starting from square one again. If you have a recommendation for book cover or interior designer, let me know.
- Corporate Sponsors – for in-person book launch event and speaking engagements. This category didn’t exist for me in the past. It never occurred to me that I could find someone to sponsor me. Then I spoke with another author whose entire launch event was paid for by corporate sponsors. That turned my head around. Of course, the company’s mission has to align with my own. Again, if you know someone or have a suggestion, feel free.
- Commercial – suppliers for launch events (venues, refreshments, custom swag). The “commercial” category is really a series of sub-categories, and I’ve already got a potential venue in mind – at least in Tampa. If I can pull off multiple launch events in different cities, I will definitely do that! I welcome feedback and referrals in this category too.
- Everything Else – library campaign, bookstores, social media events, and more. There are many other areas, not just the ones I list here. And they will mainly be my responsibility. First things first – finishing the book.
As always, I welcome your comments and questions!