A few months ago, I wrote a blog about book launches where I introduced the subtle difference between a launch team and a street team. Simply stated, there’s usually plenty of overlap, but a launch team may include people not part of your street team – vendors, people who rent space to you, and so forth.

The reason for my obsessive focus on launches lately is twofold. First, I’ve just finished a project for a client who is launching his first book for his new publishing company. So it’s going to be a “launch-oriented” Fall. Secondly, I’m releasing my fourth novel, Whizzers, in 2019. And that means I’m putting a lot of emphasis on building my marketing plan well in advance of publication.

Today’s post is really about that second aspect. I’m looking for a broad range of folks to get in on the launch and street teams, not only because I need their help but also because I can help them in return.

To that end, here are some of the categories I’m emphasizing as I build the book, build the plan, and build the teams.

  1. Readers – reviewers, book bloggers, fellow authors, influencers. Every book needs as many readers as possible, of course. And this time, I’m looking to reach as broad an audience as I can. I’ll give a free copy of the e-book to anyone who joins my email list. I’ll also send a free signed copy of the paperback to anyone who participates in the launch team. Email me at info@msahno.com to join the list or get more info.
  1. Design – both book cover and interior design. I’ve used different people in the past, and had mixed results. For this novel, I’m starting from square one again. If you have a recommendation for book cover or interior designer, let me know.
  1. Corporate Sponsors – for in-person book launch event and speaking engagements. This category didn’t exist for me in the past. It never occurred to me that I could find someone to sponsor me. Then I spoke with another author whose entire launch event was paid for by corporate sponsors. That turned my head around. Of course, the company’s mission has to align with my own. Again, if you know someone or have a suggestion, feel free.
  1. Commercial – suppliers for launch events (venues, refreshments, custom swag). The “commercial” category is really a series of sub-categories, and I’ve already got a potential venue in mind – at least in Tampa. If I can pull off multiple launch events in different cities, I will definitely do that! I welcome feedback and referrals in this category too.
  1. Everything Else – library campaign, bookstores, social media events, and more. There are many other areas, not just the ones I list here. And they will mainly be my responsibility. First things first – finishing the book.

As always, I welcome your comments and questions!

Whizzers

Talking About A Metaphysical Work

On July 21st, I launched my fifth full-length work of fiction, Whizzers. I spent years working on about the first 30% of the novel, then burned through the remaining 70% from late 2018 through March 2019.So now it's the thing on the front burner. When I finished my...
marketing

Why I Don’t Want You to Buy My Latest Book—Yet

​One of the biggest challenges indie authors face is that of marketing. We ask ourselves a million questions when putting together a marketing plan, often with answers that are hazy at best. Who is my audience? Where do they find books? What marketing services should...
post

Why Subscribe To A Blog?

If you’ve been following me for awhile, you probably know I post something new on my blog most Mondays. Or maybe you don’t know that at all. I’ll admit, I’m not exactly the greatest promoter of my own blog. When it comes to social media platforms like Twitter, I'm...
proofreading

The Improtance Of Poorfreading

So right up front, I know I'm taking a gamble with today's headline. I only hope most readers of this blog will be able to translate Improtance into Importance, and Poorfreading into Proofreading. Goodness knows Spellcheck tried to change them on me. The reason for...

Communication? Keep It Simple, Sweetheart

Last week’s blog post was all about business. This week, I’m still going to talk about business a little, but really it’s more about writing. And if there’s one lesson we should take to heart in writing – in fact, in all our communication – it’s Keep It Simple. Today...
Community

Is It Important to Be Part of a Community of Writers?

I just returned from a meeting of the Bay Area Professional Writers Guild, a terrific organization that brings together writers of all types to network, share resources, and provide education. It made me realize what a small world this is, as the guest speaker was...
morning

5 Things to Do Before You Begin Your Writing Day

What should you do before you start your writing day?I've read plenty of advice on topics like this over the years, and I have to say upfront: I don't think there's a right way or a wrong way. You have to do what works for you. However, I've also tried to do things...
metaphysical

Five Ways You Can Help With a Local Book Launch Event

This week I want to write a bit more about my fourth novel, Whizzers. It’s my current Work-In-Progress, and I plan to have it finished this year in order to launch it in 2019. One of the few luxuries of being an independent author is that I haven’t set a firm...

Facebook vs. Twitter

The news that Microsoft will be acquiring LinkedIn just sent shockwaves through the social media world, immediately leading to speculation about Twitter. Is it going to be next? We all assume that Facebook is not for sale, but in our topsy-turvy media world, I suppose...
can we talk

Can We Talk?

I don't know how many of my blog readers are familiar with Joan Rivers—possibly not that many—but there was a time when the catchphrase Can we talk? was known to just about every adult in America. Joan may be gone, but it seems like people are talking more than ever....