I think I could be forgiven for not being an expert on either cover or interior design. After all, I studied neither in college. So I hope I’ll be forgiven by anyone thinking I have expertise in these subjects.

Still, in a world where employers regularly place ads seeking a Copywriter/Graphic Designer, I should know at least a little. Although I’ve never used InDesign, I have seen it. And that should count for something, right?

In all seriousness, your book’s cover is absolutely critical. We’ve all heard the cliché that a picture is worth a thousand words. And while I might not exactly agree with that sentiment, I acknowledge that everyone does—at least to some degree—judge a book by its cover.

 

Choosing A Cover Designer

So how do you choose a designer for that all-important cover? Well, you can take recommendations, you can do a random search…or you can combine those approaches by doing what I did. As a member in good standing of the Alliance of Independent Authors (ALLI), I accessed their database of design professionals.

Of course, once you start researching cover designers, you find a wide range of both talent and prices. My designer for my first few novels was a guy who proved perfect for someone like myself looking to purchase in bulk. He was pretty good, and the price was reasonable.

When I prepared to launch Whizzers last year, I knew I wanted to take things to a whole other level. Whizzers really is the best thing I’ve ever done, and I needed my cover to reflect as much. The designer I chose for the cover was at the top end of my budget, but her portfolio is stellar. She surpassed my expectations: I was thrilled with the result, and many readers have commented on it.

 

But What About Interior Design?

If there’s one area where you can probably cheap out a bit, it’s interior design. I don’t know if I’d recommend doing it yourself—I certainly don’t have the skill set to do an excellent job on such a project—but choosing the most expensive option isn’t a necessity here.

There’s something to be said for having the old expectations surpassed, though. I gave my cover designer the assignment of designing the interior as well, and while she certainly charged more than what I’ve paid elsewhere, she again gave me a pleasant surprise: the “flying man” image from the cover serves as an intro to each chapter, which I neither requested nor imagined. The result, which you can see above, is both classy and highly appropriate. I love it.

Ultimately, I guess it all comes down to you. How much can you afford to pay, and how good does it have to be for your audience? For myself, I feel like my readers deserve the best, and I’ve done everything I can to give it to them. That includes the best cover and interior design I could find.

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