This past week I had the chance to talk to a fair number of business owners. That’s normal for what I do, but the interesting thing this week was the similarity of the conversations.

Not all entrepreneurs ask me the same things. Some ask me what I do. Many of them end up asking me how I do it. What was so unusual this last week was how many people asked about writing books.

On a coaching call earlier today, I found it fascinating how the coach mentioned that you should tell your clients that your work has three elements:

  1. It’s easy.
  2. It’s fun.
  3. You can’t do it alone. That’s why you need me!

Now, I was interested in this because it ties in to what I do – in particular, writing books.

And the thing is, it’s not easy at all. Writing a book is like climbing Mt. Everest alone. Sure, you can surround yourself with a “team” – marketing, cover design, editing – but when it comes right down to it, you are the writer. It’s your baby.

Fun? Uh, been through a root canal lately? How about hemorrhoid treatment? I can’t think of too many experiences more grueling than writing a book. In fact, the root canal and the hemorrhoid treatment sound like they’d be over with a lot quicker.

Point #3: You can’t do it alone. Well, that’s actually where I come in. As a ghostwriter for entrepreneurs who need a great book to expand their authority, reach, and influence, I can do the heavy lifting. It’s a team effort, but I’m the main writer.

So people ask, “How do you do it?” And I have to answer, “Very carefully.” It’s a process, and it takes time. And because each client’s project is different, I don’t know exactly how it’s going to work until we get into it.

For more on ghostwriting books, email me at info@msahno.com or just text the word ghostwriting to (813) 528-2622.

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