This past week I had the chance to talk to a fair number of business owners. That’s normal for what I do, but the interesting thing this week was the similarity of the conversations.

Not all entrepreneurs ask me the same things. Some ask me what I do. Many of them end up asking me how I do it. What was so unusual this last week was how many people asked about writing books.

On a coaching call earlier today, I found it fascinating how the coach mentioned that you should tell your clients that your work has three elements:

  1. It’s easy.
  2. It’s fun.
  3. You can’t do it alone. That’s why you need me!

Now, I was interested in this because it ties in to what I do – in particular, writing books.

And the thing is, it’s not easy at all. Writing a book is like climbing Mt. Everest alone. Sure, you can surround yourself with a “team” – marketing, cover design, editing – but when it comes right down to it, you are the writer. It’s your baby.

Fun? Uh, been through a root canal lately? How about hemorrhoid treatment? I can’t think of too many experiences more grueling than writing a book. In fact, the root canal and the hemorrhoid treatment sound like they’d be over with a lot quicker.

Point #3: You can’t do it alone. Well, that’s actually where I come in. As a ghostwriter for entrepreneurs who need a great book to expand their authority, reach, and influence, I can do the heavy lifting. It’s a team effort, but I’m the main writer.

So people ask, “How do you do it?” And I have to answer, “Very carefully.” It’s a process, and it takes time. And because each client’s project is different, I don’t know exactly how it’s going to work until we get into it.

For more on ghostwriting books, email me at info@msahno.com or just text the word ghostwriting to (813) 528-2622.

anti-vaxxer

Anti-Vaxxer Hysteria and the Mo-ron Contingent

I can’t help but wonder: what kind of idiot do you have to be to believe that Bill Gates has nothing better to do than follow you around while you schlep to Wal-Mart, pick up your dry cleaning, and eat the free breadsticks at Olive Garden? I've always got my cell...
metaphysics

Psychology Is Sort of a Hobby of Mine, or Why I’ve Always Been So Interested In Metaphysics

I chose the image above for today's blog post for a couple reasons: first, it's cool, but second, it's also kind of all over the place. And isn't that what metaphysics are all about?A quick Google search shows the definition of metaphysics as "a field of philosophy...
book-building

Book-Building 101

This week's post is called Book-Building 101 because I want to provide my fellow indie authors a little info on the mechanics of putting out a completed book. And I'm not talking about plot, structure, or basics like editing or proofreading. I'm talking about the...
drivers

Florida Drivers, Beware

This weekend I had to run out for essentials, which I’m only doing when absolutely necessary. But it seems like plenty of other people were out there, too, and I can’t help believing some of them just didn’t want to be bored at home. So when it came time for me to get...
technophobe

The Technophobe Part 2: Why I Wish I Was Better At Some Of This Stuff

The last few weeks have been all about pros and cons. In June, I wrote several blog posts about my biggest strengths, and now I’m writing about some of my greatest challenges. So the two categories are, roughly, “Stuff I’m Good At” and “Stuff I Wish I Was Better At.”...
Biden

If There Ever Was a Time to be Apolitical, This Isn’t It

Anyone who has read a handful of my blog posts, or better yet, my fiction, probably has a pretty good handle on where I stand politically. I’ve been known to rail against the orange monster in the Oval Office from time to time. In fact, I wrote back in 1994 that...
market

How Do You Sell A Book in the Digital Age? Market, Market, Market

"I need a steam shovel, mama, to keep away the dead / I need a dump truck, baby, to unload my head." —Bob Dylan   Sometimes these days we all feel like the guy in today's photo, right? A head full of books—both paper and electronic—and a million tasks that need...
holidays

Closed For The Holidays

This week's blog post isn't about writing or reading or even about having a great holiday. It's about self-care. Ordinarily, I don't create an entire blog post about being closed for the holidays, but this year I'm making an exception. I used to work for a company...
ledge

Nightmare On Acid Street

In my mind, I flash back to a time years ago, and the image strikes me with peculiar clarity—the dismal boarding house where I lived when I was newly sober, the shattering acid flashback with its neon cockroaches skittering across the dirty ceiling. Then, further back...
process

Create A Process That Works For YOU

This week’s topic: create a process that works for you. I can’t tell you how many times a fellow author’s quote has upset me for the simple reason that their opinion is presented as fact. Here are a few examples: “Write every day, line by line, page by page, hour by...