Over the past few weeks, I’ve been writing about “book-building” for indie authors. By that I mean putting a book together from your perspective as an author. So I haven’t covered topics like cover design or interior design – you may choose those, but you’re probably not creating them.
However, you will need to make some decisions about what goes on your copyright page. Last week, I discussed Library of Congress Control Numbers. The week before, I wrote about the ISBN, and the difference between being an Amazon-only author – with an ISBN provided by CreateSpace – and an author who makes his/her books available on other platforms like iTunes and Barnes & Noble.
For this week’s post, I want to delve a little more into selling to libraries. Thing is, libraries do buy books, and they may even be open to a sale from an unknown author – especially one in their own local community.
Why Sell to Libraries?
Some authors have a contentious relationship with libraries, and it’s understandable. After all, libraries are the place where people can go and borrow your book for free. Those readers don’t have to buy anything, so you’re not getting a royalty when they read your book.
But if you’re an independent author, it can be advantageous to have a good relationship with your local library, or even libraries in other areas. I know from my own experience that my having gone to grad school in upstate New York and living currently in Tampa gave me some marketability when I reached out to library systems in those places. And there’s a chance that a reader who borrowed my book from the library will still buy a copy – if they liked it!
The Need for the CIP Data Block
If you’re going to sell to libraries, you’re going to need a CIP data block on your copyright page. That’s the first thing librarians look for when they flip open a book.
CIP stands for Cataloging-In-Publication. Go to your local library, take out a book, and check the copyright page. You’ll find a block of info, most likely provided by a company called The Donohue Group, that shows librarians how to catalog the book.
When you’re marketing your books to libraries, you must have a CIP data block on the copy you send them. If you don’t have a CIP block, your book goes into the “No” pile; if you have a CIP block, it goes into the “Maybe” pile. Having a CIP block is no guarantee that a library system will buy the book. However, without one, it’s unlikely a librarian will purchase it for the collection.
There’s another benefit to getting a CIP data block: it provides you with keywords that you might not have even considered for indexing, Amazon categorization, and so on.
My CIP block for Brothers’ Hand includes the phrases Amputees–Rehabilitation–Fiction and LSD (Drug)–Psychological Aspects–Fiction. A quick look at Miles of Files shows subjects like Embezzlement–Fiction and Whistle blowing–Fiction. I never would have come up with those on my own, but they are appropriate. And if readers use those keywords on Amazon in their search for something to read, my novels might come up.
Of course, these topics just scratch the surface when it comest to launching a book. If you need more information, feel free to contact me at info@msahno.com. And I’d love to hear about your experience with your own projects in the comments section.
Good information. I hope my book will be in a library to help those who can’t afford to purchase what they read.
Thanks for stopping by, Terri. Hope it’s there for you, too!
I’ve self-published two books before the one I’m doing now, and I’ve gone out of my way to have the LCCN, but I haven’t known how the CIP data was generated. My LCCNs were free, I thought. Anyway I wonder if you have thoughts on when paying for the CIP is worth it. I really needed it for my previous book (the first was just a paperback version of a professionally-published book, so it already had it). I may put that in retroactively. But I’m not sure for this one, as it’s primarily a homeschool textbook. I can’t see why a library couldn’t have one, too. But it’s not a straight trade book.
Thanks for stopping by, Ruth! The real risk is that libraries simply won’t buy it. If you don’t care about selling to libraries, it’s not a big deal.
As I mentioned in the article, if you have CIP data and market to a library, your book goes in the “maybe” pile; no CIP data means it goes in the “no” pile!
Do you think it’s worth going back to update a book done in 2015? I’m not asking about file upload charges, but about libraries. Do they see only new books? I’m not sure how things work on their end.
By the way, I appreciate your articles, thanks.
My pleasure, Ruth. I really appreciate your feedback and comments.
I think it’s worth it if you’re willing and able to take time to submit to them and have some kind of ongoing relationship. In my own case, for example, I got a book into a library system in New York state, but then was not really able to follow up with them. Consequently, I don’t have an ongoing relationship with them.
My local library system, however, in the county where I live in Florida, is another story. I’ve got a book in their system, and they invite me to local author events, feature me on their website, and so on. It provides an opportunity for more than just that one sale; I get to meet potential new readers and maybe even make sales at in-person events.
So from that standpoint, it’s great to have that relationship. If you’re marketing to other systems beyond the local, you need to give them a reason – like you’re going to be in their area, on a radio show….something. Like any store or vendor, they want more traffic, more patrons.
Hope that helps.
I see, yes that helps. My books published by Greenwood Press are in libraries, it’s just my self-published efforts that probably aren’t. I will think this over.
One thing, you freed me from having to dig up my password to the LCCN system by suggesting that this effort is probably truly not worth it. It completely makes sense that they’d start filtering books, not accepting all of them nor holding onto all of them, in a time of such easy publishing. The gatekeepers no longer work for them.
Michael-Your article on the CIP block is interesting. Many small town libraries have limited budgets and cannot afford to budget for OCLC access. MARC data is required to add a book using copy cataloging. Copy cataloging is the preferred method of adding books to a library catalog. To be honest, library catalogers usually dont have time to manually add a self-published book. But if you are trying to get your book added to a library, the CIP block is helpful to see. After you get your book, with the CIP block printed, you should set your sights on donating your self-published book to several large libraries which offer free Z39.50 marc data. Why? if one or two large libraries, with large cataloging staff, manually add your book, (using your CIP block) it will be easier for other libraries to locate the book’s MARC data. The librarian can then import the MARC data and quickly add your book’s MARC info to their catalog. Many librarians are time limited in adding book MARC data by hand. The following libraries offer free Z39.50 catalog access and are thus library cataloger friendly: Sacramento public Library, Seattle Public Library, San Diego Public Library, Brooklyn Public Library, Dallas Public Library, San Francisco Public Library, Kansas City Public Library, Boston Public Library.
James, thanks for your insight. I have actually done some of both–donated paperbacks and sold them to libraries.
I understand it’s not always easy for libraries, but I think the process is much harder for independent authors. Even in cases where I’ve donated a book to a library, they might add it but then eventually dump it from their catalog..which means I bought it, delivered it to them for free, and ended up with less than nothing for it (a negative ROI). I’d consider donating the book to some of the libraries you listed, but only if I first found a contact there and they agreed to add it to their collection!
Great info. Thanks!
My pleasure, Branwen. Thanks for signing up to follow the blog!