It’s Monday again, and that means it’s time for my weekly blog post. Today I’m going to talk a bit about newsletters—more specifically, the kind of newsletter an indie author like myself sends to his readers.

For those of you who aren’t familiar with the concept, an author newsletter is much like any newsletter, I suppose. The difference is that an author, depending on his or her style, readership, and personality, can customize newsletters to the point where one author’s idea of a newsletter is completely different from another’s in every way imaginable.

 

Why Send A Newsletter in the First Place?

I know no one is actually asking me that question right now, but let’s pretend you did. Glad you asked!

Just as each newsletter is different, authors have different reasons for sending them—from gaining readers to creating an ongoing dialogue. I would say that, generally speaking, the reasons authors have a newsletter list are as follows:

1) Get connected – Every writer is by nature a communicator. A newsletter is a great way to reach out and make some kind of connection. I’m a big fan of comedian Marc Maron, who has recently begun doing near-daily Instagram live chats. About 500-1,000 people show up. Some are trolls, but most check in, ask Marc questions, and make comments. On his podcast, he discussed the fact that he’s doing this, and wondered aloud as to why. He answered his own question by talking about how it’s good to feel connected with people.

2) Stay connected – We all have a relationship of some kind with artists and the work they create. In the case of a comedian and actor like Maron, he has an ongoing dialogue with fans, and they genuinely care about him. Though no celebrity myself, I’ve always sought to build a relationship with all readers—not so much because I want “fans,” but because I write to communicate feelings and insights, and love to know how these touch my readers. Which leads me to…

3) Building readership – Like anyone who works hard at his craft, I’d love an ever-growing base of readers. I was recently thrilled to get a 5-star review of Whizzers from a reader in Canada, my first Canadian review (I think). And what better way to reach readers on an ongoing basis, in between projects, than a newsletter?

 

So Why The Blues Today?

My most recent newsletter went out on the 6th, and I asked my list if they thought it would be good to change the newsletter frequency from monthly to quarterly. After all, I don’t always have news or updates each month, and don’t want to be constantly selling to them, naturally.

Now, I have a great open rate from my list—ranging anywhere from 20% to 65% in an industry where the average open rate is just 15%. So I know my readers are pretty engaged. The bummer is that only one person responded, and the response was basically, “Yeah, quarterly would be fine. Can I have that free e-book you mentioned?”

Which is fine, really. It’s a big commitment to create a newsletter every month, so in one sense I was relieved. On the other hand, I’ll probably miss the monthly commitment now that I’m converting it to quarterly.

One good thing: another reader getting a copy of Rides From Strangers, the free short story collection I mentioned. It’s only available to newsletter subscribers. I’ve wanted to get this onto the devices of as many readers as possible over the past few years, but it hasn’t taken off like I’d hoped it would. Perhaps if I’d been willing to pay more money to market it, but come on—it’s free! How much should I spend, really?

To learn more about Rides From Strangers, check out fellow author Jay Lemming’s online review here. And if you’d like a free copy, all you have to do is go here and provide an email address. There’s no obligation, I’ll never give your email away, and you can unsubscribe at any time.

Thanks for stopping by, and, as always, thanks for reading!

Strictly Commercial In SE Asia

Three weeks is not a normal lapse of time between blog posts for me. I try to blog at least once a week, anyway, but from November 9th through November 23rd, I was on my first real vacation since 2015. The destination: my wife's native Thailand. This was my fifth trip...
track

Getting Back on Track

Last week, Hurricane Irma came barreling toward the eastern seaboard like a runaway freight train. Here in Tampa, the weather reports in advance of the storm were even more melodramatic than usual – “Tampa is poised to take its first direct hit from a major hurricane...
ebook

Another Monday Blog Post – And a Special Offer

One of the great things about WordPress websites is the ability to schedule blog posts. So Happy Monday to you, but you're probably reading this while I'm taking my wife to DisneyWorld! Last week was "Happy New Year" time, so now we're into good old regular blog...
newsletter

Got The No-Good Lowdown Indie Author Newsletter Blues

It’s Monday again, and that means it’s time for my weekly blog post. Today I’m going to talk a bit about newsletters—more specifically, the kind of newsletter an indie author like myself sends to his readers. For those of you who aren’t familiar with the concept, an...

How Freelance Writers Can Ditch The Content Mills – And Get Paid What They’re Worth

So today turns out to be a great day for a guest post, since I've got a sprained wrist – time to rest my hands and arms. Without further ado, here's freelancer extraordinaire Tara Malone on how to ditch the content mills! You’re sick and tired of your day job and...
forget

Writers, Don’t Forget to Write It Down!

It's happened to the best of us, right? You have a great idea, and you really should write it down. After all, you don't want to forget it. But it's well past midnight, and you're in bed. In fact, you're getting sleepy...very sleepy...your eyes are starting to --...
attorney

The Power of an Attorney

Last week I missed the deadline to post my Monday blog, then missed any other opportunity through the rest of the week. The reason? I'm power of attorney for my mother, who took a fall and had to be hospitalized. Hence the headline for this week's post. Being power of...
book launch

Ready to Launch Into 2019?

If you’re a regular reader of this blog, you’ll know I’ve shown an obsessive side lately – lots of content about my upcoming book launch. I’m releasing my fourth novel, Whizzers, in 2019. That means I’m putting a lot of emphasis on building my marketing plan well in...
artists

Calling All Artists

This week's blog post is going to be super short: if you've ever read the blog, you’ll know I'm posting often about my upcoming book launch. I’m releasing my fourth novel in 2019, and I’m putting a lot of emphasis on finding artists first. I put out a call for graphic...
ebook

A Free Ebook From Sahno Publishing—And An Open Invitation For More

Regular readers of this blog might be surprised to see me write about giving an ebook away. In fact, I wrote a post a few months ago called Why I Think Giving Your Work Away Is (Mostly) A Bad Idea. So why the change of heart, you may ask? Actually, there's no change...