Over the past few weeks, I’ve been posting ideas with the intention of providing a service to my fellow authorsin particular, those new to the publishing game.

Anyone familiar with my work most likely knows about my most recent novel, Whizzers, and for a couple reasons. First, I’ve been promoting it since well before the book launch, which was July 2019. But secondly, and probably more importantly, I wrote extensively about the launch process itself, both beforehand and afterwards.

 

Not Just A Sales Job

Of course, the difficulty with a book launch of any sort is that you don’t want to sell to potential readers. No one likes to have friends, relatives, or, especially, strangers pushing a book on them. But you have to let people know the thing is coming out, and a launch event is one of many ways to do it.

For my Whizzers launch event, I took a multifaceted approach: yes, I did my best to enroll folks familiar with my previous books, and in some cases that worked. But I also reached out to reviewers, book bloggers, friends, networking connections, social media…you name it.

And I took on what I think is the most important strategy for a successful launch—giving my launch team and street team something they couldn’t get anywhere else.

 

Be Open, Be Flexible

If you’ve got a book launch coming up, even your first book, I’d recommend social media guru Frances Caballo’s interview with me about the success of the Whizzers launch. You can find that here.

I’d also refer folks back to a post I wrote about the difference between launch teams and street teams, which has many great ideas I’ve passed on from the Book Marketing Tools website.

Above all, though, I’d encourage my fellow writers to stay open to new ideas and be flexible in your approach. The online environment is dynamic, constantly evolving, and there’s a lot to all this stuff—probably more than you or I will ever know. Find what works for you, do your best, and leave the results to your readers.

You might be pleasantly surprised.

attorney

The Power of an Attorney

Last week I missed the deadline to post my Monday blog, then missed any other opportunity through the rest of the week. The reason? I'm power of attorney for my mother, who took a fall and had to be hospitalized. Hence the headline for this week's post. Being power of...

Strictly Business

So lately I've been looking a little bit like this guy - although this dude is younger, and probably better-looking, than me.  I mean I've been hunched over an iMac or MacBook quite a bit, working furiously on building my business. Now, I know that the people who...
author

Are Authors Typically Obsessive-Compulsive?

Recently I’ve noticed a trend in author blogs toward the confessional. After all, no one wants to read about your characters all the time, and God knows that readers don’t want to read about marketing. They want to know something about you. Happy to oblige. Although...

Facebook vs. Twitter

The news that Microsoft will be acquiring LinkedIn just sent shockwaves through the social media world, immediately leading to speculation about Twitter. Is it going to be next? We all assume that Facebook is not for sale, but in our topsy-turvy media world, I suppose...
book launch

Ready to Launch Into 2019?

If you’re a regular reader of this blog, you’ll know I’ve shown an obsessive side lately – lots of content about my upcoming book launch. I’m releasing my fourth novel, Whizzers, in 2019. That means I’m putting a lot of emphasis on building my marketing plan well in...
dead

Celebrating The Dead

“The bus came by and I got on / That’s when it all began…”This week I was planning to write about some of my adventures (or misadventures) in southeast Asia. But the calendar tells me it’s September 23rd, and that’s a meaningful date in my history. So I’m going back...
announcing

Announcing The Whizzers Launch Team!

This weekend, I got my edited copy of Whizzers back from editing and sent out my monthly newsletter announcing the formation of the Whizzers Launch Team. Stuff is a-happening! As Mike Ehrmantraut once said to Jessie Pinkman, "Big doings today." Of course, that...
short blog long video

A Short Blog Post, But A Long Video Interview

Most of my Monday blog posts are a few hundred words long. Sometimes that's because I'm just plain long-winded (hey, I'm a novelist!), but usually it's for SEO purposes. The Google machine tells you that your "content" should always be at least 300 words long. In a...
creativity

New “Writer Problems” Series, Topic #5: Creativity vs. Money

One of the most daunting questions amateur writers face is whether they can make money following their most creative pursuits. Are they too non-commercial? Will an agent be interested? Will my work sell at all? The question of Creativity vs. Money isn’t relevant for...
weird

And Now, Back To Our Regularly Scheduled Programming

Now that I’ve reached the latter half of my sixth decade, I increasingly hear myself begin sentences “Back in the day…” or “I remember when….” It’s weird. In our eternally youth-obsessed culture, growing old itself is just plain weird.  And the current pandemic has...