Over the past few weeks, I’ve been posting a YouTube video series called From Manuscript to Publication. The idea is to provide a bit of service to my fellow authorsin particular, those new to the publishing game.

Anyone familiar with my work most likely knows about my most recent novel, Whizzers, and for a couple reasons. First, I’ve been promoting it since well before the book launch, which was July 2019. But secondly, and probably more importantly, I wrote extensively about the launch process itself, both beforehand and afterwards.

 

Not Just A Sales Job

Of course, the difficulty with a book launch of any sort is that you don’t want to sell to potential readers. No one likes to have friends, relatives, or, especially, strangers pushing a book on them. But you have to let people know the thing is coming out, and a launch event is one of many ways to do it.

For my Whizzers launch event, I took a multifaceted approach: yes, I did my best to enroll folks familiar with my previous books, and in some cases that worked. But I also reached out to reviewers, book bloggers, friends, networking connections, social media…you name it.

And I took on what I think is the most important strategy for a successful launch—giving my launch team and street team something they couldn’t get anywhere else.

 

Be Open, Be Flexible

If you’ve got a book launch coming up, even your first book, I’d recommend social media guru Frances Caballo’s interview with me about the success of the Whizzers launch. You can find that here.

I’d also refer folks back to a post I wrote about the difference between launch teams and street teams, which has many great ideas I’ve passed on from the Book Marketing Tools website.

Above all, though, I’d encourage my fellow writers to stay open to new ideas and be flexible in your approach. The online environment is dynamic, constantly evolving, and there’s a lot to all this stuff—probably more than you or I will ever know. Find what works for you, do your best, and leave the results to your readers. You might be pleasantly surprised.

For more on book marketing and other topics like the From Manuscript to Publication series, subscribe to my YouTube channel, which you can find here.

market

How Do You Sell A Book in the Digital Age? Market, Market, Market

"I need a steam shovel, mama, to keep away the dead / I need a dump truck, baby, to unload my head." —Bob Dylan   Sometimes these days we all feel like the guy in today's photo, right? A head full of books—both paper and electronic—and a million tasks that need...
happy new year

Happy New Year From Mike Sahno – Author. Speaker. Publisher.

Today was the last day of 2018, and it's also my last blog post of the year. I almost missed it. One of the only reasons I've had success as an author, speaker and publisher is because I've been both relentless and consistent. I used to think my natural, God-given...

Book Fair Time Coming September 17th

Most of my blog posts are related in one way or another to the business of being an author - expanding your author platform, improving your book marketing, and so on - and not strictly self-promotional. However, every once in a while, I've got a radio interview or...
epic launch

An Epic Launch

Today, the SEO overlords may punish me for posting something overly short. But that's okay. Because I had an epic launch this weekend. "Epic launch" is a phrase I've had in my head for a few weeks now. You see, as the publication date for Whizzers drew closer and...
cancel

Anyone Else Thinking about Canceling Cancel Culture?

Ordinarily, I’m on the side of the poor, the beaten-down, the marginalized. In short, the outsiders. But this week, what’s on my mind is something a little on the opposition side, or what I’d like to think of as the middle. Most everyone who knows me would describe me...

Who You Gonna Call? or Being Your Own Tech Support

I wrote my third novel between about 2007 and 2015. I can’t say it took a full eight years to write – I got stuck in the final third for a couple years – but it was an ambitious project. I’d gone from a third person novel to a first person novel, and now I was going...
technophobia

Technophobia: A Writer’s Confession

To today's computer-savvy readers, "technophobia" might sound like a quaint leftover from the 20th century. You remember, right? Back in the 1980s, guys like me wrote poems of dismay about the invasion of technology into the arts. I still remember the words I penned...

How Authors Can Navigate Twitter

Way back in June 2016, I wrote a blog post about Facebook vs. Twitter. At the time, I had a whole six months of expertise as a guy running a business full-time, so no wonder I did such a great job! Well, okay, maybe I overstated my case. But the bottom line of that...
collection

A Free Short Story Collection

Last week I wrote a bit about the upcoming Rides From Strangers short story collection, as I finally got the completed cover design. Today’s post is related, but with a little twist. As I mentioned a week ago, I’m offering this e-book free to anyone who joins the...
outsiders

An Interview With Jay Lemming, Author of Green Bay Outsiders

About four years ago, just a few months shy of the 2016 election, I interviewed fellow author Jay Lemming for this blog. We discussed Jay's novel Billy Maddox Takes His Shot, along with a few other items like his short story collections and a literary fiction survey...