Authors As Self-Marketers

Authors As Self-Marketers

A couple years back, in an article about self-publishing, I wrote the following: If you’re an author with a traditional publishing contract, you don’t really have to be an entrepreneur as such; the publishing company does the marketing and PR for you, though you have...
Last Quarter and a New Partnership Announcement

Last Quarter and a New Partnership Announcement

The typical Monday blog post did not happen today. There were a couple reasons for this. First, I had to spend much of the afternoon with a client of mine. I went beyond my normal role as a writer, editor, proofreader, speaker, or publisher and was, instead –...
Come Join My Book Launch Team!

Come Join My Book Launch Team!

A few months ago, I wrote a blog about book launches where I introduced the subtle difference between a launch team and a street team. Simply stated, there’s usually plenty of overlap, but a launch team may include people not part of your street team – vendors, people...