Self-Publishing: The Trouble with Going It Alone

Indie publishing is on the rise but tread carefully. Self-publishing is exactly how it sounds:everything depends on you and you alone.

Sure, you get to make all of the decisions, but that also means you have to make all of the decisions. Editing, proofreading, formatting, interior design, cover art, marketing. Self-publishing is a full-time job. And boy, is it tedious.

How do you find an editor? How do you know if they are a good editor? Do you need a proofreader? Are there any errors? Does the book itself look professional? Do you even get a hard copy or is it simply published electronically? Who is going to buy the book? How are you going to get the word out?

All these concerns and more will flood your mind if you choose to go it alone and indie publish.

Self-publishing is certainly not a goldmine, either. The money won’t just come rolling in with the click of a button and the completion of the finished product. Many people even price their books at 99 cents online just to try and get some sales. Isn’t your work worth more than a dollar?

And because anyone can self-publish, the quality of the finished product comes into question. Many people have published mediocre work, degrading the overall quality of today’s literature. Because of this flooding the market with lower quality books, indie publishing comes with the stigma that the work may not be of the highest standards.

Of course, some people have been successful…but not without a whole lot of work beyond the actual completion of the manuscript.

For first-time authors, self-publishing can be quite daunting. Sahno Publishing wants to help new authors through the scary publishing world. We take care of the tedious work so you don’t have to. Get in-depth training on marketing your novel from start-to-finish, or go beyond just a book and learn how to build a business. Visit msahno.com to find out more.

coronavirus

Nobody Likes Being Sick—But The Coronavirus Is Making People Scared Of Even Getting Sick

​Readers of this blog undoubtedly know I sometimes create Monday posts geared toward providing helpful info, but also sometimes use it as my personal ranting space. Today's post is the latter, but it's going to be a short one. No, I don't have the coronavirus, but...
Whizzers

Authors’ Pandemic Sales and The Dubious Metric of “Necessities” Vs. “Luxuries”

​Considering everything going in the world, the past week was a pretty good one for me. Almost a year after its initial publication, my novel Whizzers—which had flatlined in the Kindle store—suddenly spiked to #179,500. When one of your babies jumps that much, it gets...
ebook

Are Stories Inevitably Autobiographical?

Recently, I’ve been writing quite a bit about writing, providing some explanations about why I write what I write. I’ve even got an upcoming podcast appearance talking a lot about my background and history in relation to my works of fiction. In the case of my short...
COVID-19

The Scary Weekend I Thought I Had COVID-19

Since March 2020, I’ve lived almost as though there was no such thing as a coronavirus vaccine. You might wonder why, as multiple vaccines have been available since earlier this year, some even before that. I’ll tell you why. My wife is an essential worker who...
metaphysical

Five Ways You Can Help With a Local Book Launch Event

This week I want to write a bit more about my fourth novel, Whizzers. It’s my current Work-In-Progress, and I plan to have it finished this year in order to launch it in 2019. One of the few luxuries of being an independent author is that I haven’t set a firm...
radio shows

Radio, Radio

Normally, when I've done radio shows, it's been related to promotion of a novel, or of my novels in general. This week, it's something completely different. (If you got the Monty Python reference, kudos. If not, Google them after you read this post. Then thank me in...
game of thrones

3 Reasons the End of Game of Thrones is an Example of Good Storytelling

Social media is interesting: every time an artist or entertainer creates a new work, it’s going to get mixed reviews. Even in the case of a highly popular TV series like Game of Thrones, the armchair critics come out with their claws sharpened—especially when...
book launch

Ready to Launch Into 2019?

If you’re a regular reader of this blog, you’ll know I’ve shown an obsessive side lately – lots of content about my upcoming book launch. I’m releasing my fourth novel, Whizzers, in 2019. That means I’m putting a lot of emphasis on building my marketing plan well in...

“Narratives of Transcendent Origin and Power”

Somewhere around a million years ago, I received a gift from a fellow writer, a book called Walking on Alligators by Susan Shaughnessy. I wasn't familiar with Ms. Shaughnessy, but the book is subtitled A Book of Meditations for Writers, and it has a format similar to...
recovery

Recovery 202? Long-Term Sobriety Is Possible

So, the plan for today was to write a post about recovery. Unfortunately, I’m in a different kind of recovery mode today—recovering from a sinus infection. What that means for you, the reader, is I’m going to keep this short. Really short. I took my last drink 30...

Frustrated By the Publishing Process?

Beep. Beep. Beep. You wake up bright and early to the sound of the dreaded alarm clock. First thing, you brew some coffee and grab your computer. It’s a Thursday, so you have to go to work, but you feel compelled to start each day with a bit of writing. You also dutifully edit your manuscript briefly…though by now, you could probably recite it word for word.

One look at your watch and the numbers tell you it’s time to stop daydreaming and start getting ready for the job that actually pays your bills.

During lunch, your mind wanders to where your writing left off. If you could just get the wording right…but your half hour is up.

When the big hand on the clock rolls around to the five, you practically run out the door. You’ve had more than enough insurance talk for one day.

Stepping outside, you see that the clouds rolled in and the promise of rain hangs in the air. What a perfect evening to read a good book. But you just finished Great Expectations by Dickens and are in need of another hearty story.

You make a sharp left turn toward the bookstore, one of your favorite spots. You skim through the aisles. Who will it be tonight? Joyce, Woolf, Eliot, Faulkner? Joyce it is, with A Portrait of the Artist as a Young Man.

On the way out, you can’t help being intrigued by the books so dominantly on display by the door. Just a quick peek…boring, not interested, is this a joke? A series of similar phrases rolls through your head as you quickly scan through these “New Must Reads.” Your manuscript is so much better.

When you arrive home you grab the mail. Bills, bills, and…a letter from that big publisher! Your heart races. This could be it! You must have queried a hundred companies, and finally a response. You tear the envelope in one quick swipe.

“Your manuscript does not fit our current plans.”

Normally, you settle in to read or write again after dinner, but the rejection letter leaves a bitter taste in your mouth that even your favorite meal can’t alleviate. You move your manuscript off the desktop on your computer into a folder titled Old Work, where it begins to collect digital dust.

This scenario is all too common for many writers. At Sahno Publishing, we don’t want that to happen to you. Our goal is to help great, unpublished authors find a wider audience. Learn more at msahno.com.

scam

Is the American Dream Just a Straight-Up Marketing Campaign?

Warning: profanity ahead. I should just start all my posts with that from now on: profanity ahead. I was scrolling through my Twitter feed recently when I saw someone had tweeted something like, What's the biggest scam of all time? Patriotic Americans might be shocked...
7 Things to Check Before You Publish That Book

7 Things to Check Before You Publish That Book

This year, I'm pleased to announce I'm going to be publishing my fifth work of fiction, Whizzers. Hard to believe, because it seems like just yesterday when I launched my first novel, Brothers' Hand, into an unsuspecting world. I still remember some of the reactions...
ebook

Author Newsletters

I'll be the first to admit I am not an expert on author email newsletters. However, I believe they're important, and I try to be on top of mine every month. Today's blog post is about that. Normally I send out a newsletter to my email list each month on the 6th. Not...

Talk of der Führer at the Local Library??

This past weekend I had a pretty weird, disturbing experience related to Nazism, which I only documented on my personal Facebook page. In retrospect, it's probably just as good for blog fodder as anything else. I must be a little naive, because somehow I've managed to...

Why Are You Being So Rude?

​Hunter S. Thompson and Kurt Vonnegut were two of the people most responsible for me wanting to become a writer. I was a teenager, and couldn't believe you could actually get paid to be so rude, irreverent, and just plain weird. I used to love to turn people on to...
anti-vaxxer

Anti-Vaxxer Hysteria and the Mo-ron Contingent

I can’t help but wonder: what kind of idiot do you have to be to believe that Bill Gates has nothing better to do than follow you around while you schlep to Wal-Mart, pick up your dry cleaning, and eat the free breadsticks at Olive Garden? I've always got my cell...
drum

“I Want to Bang on the Drum All Day”

Ever have an old song pop into your head and then it’s just there all day?  For those of you reading this who are old enough to get the reference, today’s blog post title comes from a Todd Rundgren song from the early 80s, “Bang the Drum All Day.” Todd Rundgren was...
serial

If You Don’t Write in a Serial Format, Good Luck With Amazon Classifications

This week’s topic is one near and dear to my grizzled, cynical old heart—adjusting to the nightmarish landscape of book classifications. Some writers have no problem with this stuff, and hey, more power to you. But as I wrote in What I’ve Learned In Six Years of...

And So The Tour Ends

Well, it's finally over: the blog tour for the relaunch of Miles of Files ends today with a stop at Novelgossip, hosted by the fabulous Amy. I say fabulous because, man oh man, has she got a following! Not even four o'clock, and already 33 bloggers have liked the...

Lovers In A Dangerous Time

This past weekend, I did what a lot of us are doing nowadays—frittered some time away on Facebook. I'm doing one of those "post the cover of an album you love" every day for a week or whatever, and Sunday's pick was Bruce Cockburn's Stealing Fire, which featured the...